Senior Brand Manager (Influencer Marketing)

Role Overview

The Senior Brand Manager will be responsible for owning, managing, and growing a portfolio of brand accounts at Cloutflow.

The role combines client relationship management, account growth, influencer marketing strategy, campaign execution, commercial management, and cross-functional coordination.

The ideal candidate should be commercially driven, strategically strong, confident with clients, and have a strong understanding of the influencer marketing ecosystem.

The person will be expected to operate as a strategic partner to the client, understand their business objectives, identify opportunities, and build long-term relationships that contribute to Cloutflow's growth.

Key Responsibilities1. Brand & Client Account Management

• Own day-to-day relationships with assigned brand accounts.
• Build strong and long-term relationships with brand managers, marketing teams, and key decision-makers.
• Understand the client's business, category, target audience, brand positioning, and marketing objectives.
• Act as the primary point of contact for client requirements and communication.
• Conduct regular account reviews and proactively identify areas where Cloutflow can add value.
• Ensure high levels of client satisfaction and retention.

2. Account Growth & Revenue

• Drive revenue growth across assigned accounts.
• Identify opportunities for upselling, cross-selling, recurring campaigns, retainers, and larger influencer programs.
• Proactively identify upcoming launches, campaigns, and marketing moments where influencer marketing can contribute.
• Develop account growth plans and maintain visibility on the account pipeline.
• Build relationships with multiple stakeholders within client organisations.
• Work closely with leadership on high-value and strategic opportunities.

3. Influencer Marketing Strategy

• Understand client objectives and translate them into effective influencer marketing solutions.
• Work with Strategy and Planning teams to develop campaign strategies.
• Recommend relevant creators based on audience, content, platform, brand fit, campaign objective, and budget.
• Develop creator-led campaign approaches and communication directions.
• Provide strategic inputs during campaign ideation and client presentations.
• Stay updated on creator trends, platforms, formats, and emerging influencer marketing opportunities.

4. Campaign Ownership & Execution

• Own campaigns from initial client brief through final delivery.
• Ensure campaign objectives, deliverables, budgets, timelines, and KPIs are clearly defined.
• Coordinate with Planning, Procurement, Strategy, Operations, Creative, and Talent Management teams.
• Manage client feedback, approvals, revisions, and escalations.
• Identify execution risks proactively and ensure timely resolution.
• Ensure campaigns are delivered within agreed timelines, scope, and budgets.

5. Client Presentations & Pitching

• Lead client presentations for campaign strategies, creator recommendations, and proposals.
• Develop compelling narratives around influencer marketing solutions.
• Participate in new-business pitches and account expansion opportunities.
• Work with Strategy and Creative teams to develop strong pitch decks and proposals.
• Present campaign performance and post-campaign insights to clients.
• Clearly communicate the rationale behind campaign recommendations and creator selections.

6. Commercial & Stakeholder Management

• Work closely with Planning and Procurement teams on creator commercials and campaign budgets.
• Participate in commercial discussions and negotiations with clients where required.
• Ensure campaign economics and scope remain commercially viable.
• Coordinate across internal teams to ensure smooth campaign execution.
• Manage escalations and ensure timely resolution of client or campaign issues.
• Keep leadership updated on account performance, revenue, pipeline, and key risks.