What will you create and do
We are looking for a Senior Brand Manager to support Brand Marketing and GTM initiatives through compelling storytelling, industry research, and high-impact marketing assets.
In this role, you will collaborate with brand, product, marketing, and sales teams to translate complex product capabilities into clear, engaging narratives. You will play a key role in shaping brand positioning, improving customer engagement, and driving business growth through strategic content and messaging.
What will qualify you for this role
Required Skills & Experience
- 6–10 years of experience in Brand Marketing / Content Strategy / Product Marketing
- Strong storytelling and content development skills across formats (blogs, decks, videos, web)
- Experience working with cross-functional teams (Sales, Product, Marketing)
- Strong understanding of B2B marketing and GTM strategies
- Excellent written and verbal communication skills
- Proven ability to translate complex ideas into clear, engaging messaging
- Experience in creating sales enablement assets (pitch decks, presentations, etc.)
- Strong project management and stakeholder management skills
- Experience using AI tools for content creation and research
Preferred Skills
- Experience in SaaS / Tech industry
- Exposure to brand positioning and messaging frameworks
- Experience in scriptwriting for videos and product storytelling
- Familiarity with website content management and optimization
- Ability to analyze market trends and competitor positioning
Key Responsibilities
Industry & Market Research
- Conduct research on industry trends, competitors, and emerging technologies
- Translate insights into thought leadership and brand narratives
- Support market positioning and messaging strategies
Content Development
- Create high-quality content such as blogs, articles, and marketing copy
- Develop compelling brand storytelling aligned with company voice
- Collaborate with internal teams to ensure content accuracy and relevance
Sales Enablement
- Develop and refine sales decks, presentations, and customer-facing materials
- Partner with sales teams to communicate value propositions effectively
- Continuously improve assets based on feedback and insights
Product Storytelling & Video Scripts
- Write scripts for product demos and marketing videos
- Translate product features into customer-centric benefits
- Ensure alignment with brand positioning
Website Content & Updates
- Manage and update website content based on product and campaign changes
- Optimize pages for clarity, engagement, and consistency
- Collaborate with GTM and creative teams
AI-Driven Content & Creative Production
- Leverage AI tools for content research, creation, and asset development
- Improve speed and efficiency of marketing output while maintaining quality
Cross-Functional Collaboration
- Work closely with brand, product, marketing, and leadership teams
- Manage multiple projects and meet timelines effectively
About Conversive (SMS Magic)
Founded over 10 years, we've become a trusted messaging leader for businesses around the world. We work with global customers across many industries including contact centers, financial services, higher education, retail, staffing, wellness and more. Our customers range from small and mid-size businesses to large global enterprises.
Our commitment to every customer is, We will deliver the most advanced, simple-to-use messaging platform available, so you can focus on the personal touch that sets you apart from your competition.
If you can confidently demonstrate that you meet the criteria mentioned above, please contact us as soon as possible.
SMS Magic is committed to inclusiveness, fairness, and accessibility. We encourage all qualified candidates to apply.
Read more about us at: https://beconversive.com/ https://www.sms-magic.com
We are an ISO 27001:2013 compliant organization and emphasize information security of our clients'
