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Job Title: Sr. Brand Executive - Surf
Location: Mumbai HO
The role is for the position of Assistant Brand Manager/Senior Brand Exec on Surf Core
The role requires:
. Develop an in-depth understanding of regional markets, consumers, leading communication within the Detergent Market of India.
. Independently analyze internal and external data to identify cluster x pack x channel level issues / opportunities and action them.
. Work with media teams and other stakeholders to deploy effective media mix across traditional and new-age media platforms.
. Brief and create communication strategies for Statics x Creatives (in conjunction with CMI & Creative Agencies).
. Liaise with stakeholders across Finance, Supply Chain, R&D, and Procurement to lead end-to-end networks involving pricing changes, SKU launches, pack and product changes.
Primary Skills / Competencies
. Proficient in Nielsen, IMRB, and Chanakya comfortable working with large datasets.
. Network management & Ability to manage and influence cross functional teams
Hindustan Unilever Limited (HUL) is a consumer goods company headquartered in Mumbai, India. It is a subsidiary of Unilever, a British company. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and other fast-moving consumer goods.
HUL was established in 1931 as Hindustan Vanaspati Manufacturing Co. and following a merger of constituent groups in 1956, it was renamed Hindustan Lever Limited. The company was renamed in June 2007 as Hindustan Unilever Limited
Job ID: 144793151