Job Requirements
About Godrej Industries Group (GIG)
At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.
www.godrejindustries.com
About Godrej Consumer Products Limited (GCPL)
Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
Today, our Group enjoys the patronage of 1.2 billion consumers globally, across different businesses. We rank among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.
Innovation is a key driver of our strategy, and we are constantly looking to delight our consumers with exciting, superior quality products at affordable prices. We were the highest ranked Indian company on Forbes list of The World's 100 Most Innovative Growth Companies 2015, for the second year in a row.
www.godrejcp.com
About The Role
The Sr. Brand Executive will be responsible for driving end-to-end execution of brand initiatives, coordinating with cross-functional teams, agencies, and sales teams to ensure effective market implementation. The role requires strong project management, analytical thinking, and execution capabilities to strengthen brand presence and support category growth.
Key Responsibilities
- Independently lead the execution of key brand initiatives and marketing activities.
- Collaborate with cross-functional teams to drive product development initiatives and implement brand/product changes.
- Coordinate with internal stakeholders on brand elements, POSMs, artworks, creatives, and packaging requirements.
- Lead the development and procurement of brand collaterals and marketing materials.
- Manage relationships with agencies and vendors, including coordination on estimates, billing, artwork development, and language adaptations.
- Work closely with Sales Managers and CTMMs to plan and execute brand activation programs and related market activities.
- Monitor and execute on-ground activations that are critical for category development and consumer engagement.
- Collect, manage, and analyze data from multiple sources to identify trends, insights, and actionable opportunities.
- Initiate and coordinate market research activities including concept testing, post-launch evaluation, creative recall, and product efficacy studies for insight generation.
- Track competitor activities across product launches, pricing, consumer offers, ATL/BTL campaigns, and recommend corrective actions or strategic responses where required.
- Partner with agency teams to ensure business objectives and consumer insights are communicated effectively and implemented in a timely manner.
Education
Any Graduates
Key Skills
Execution excellence
Manage projects seamlessly which are dependent on cross functions delivery through collaboration
Innovation mind set and agile thinking to leverage on the new age technologies
Result oriented with strong analytical mind-set.
Experience into Brand activation, Lot of events brand launch events, art work management, good with Project management, packaging for R&d, quality team engagement, good stakeholder management, extra initiatives, CRM management. Good with data, reporting management, brand launch, etc
Work Experience
4-6 years
Benefits
Be an equal parent
Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners
- 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
- 2 months paid leave for secondary caregivers
- Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
Coverage for childbirth and fertility treatment
No place for discrimination at Godrej
Gender-neutral anti-harassment policy
Same sex partner benefits at par with married spouses
Coverage for gender reassignment surgery and hormone replacement therapy
Community partnerships and advocacy
Persons with Disability (PwD) care
We Are Selfish About Your Wellness
Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
Elder care for those who might need to extend support to senior family members
Preventative healthcare support
Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
Uncapped sick leave
Flexible work options, including remote working and part-time work
Mental wellness and self-care programmes, resources and counselling
Celebrating wins, the Godrej Way
Structured recognition platforms for individual, team and business-level achievements
Digital and offline instant recognition platforms
An inclusive Godrej
Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And it has been over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
