Location: Delhi NCR
Experience: 8+ Years
Salary: ₹8–10 LPA
Employment Type: Full-time
About the Role
We are looking for an experienced B2B Sales Manager with 8+ years of experience in selling bakery equipment, food processing machinery, commercial kitchen equipment, packaging machinery or other technical/CAPEX solutions.
The candidate should have experience selling directly to bakery chains, sweet/mithai manufacturers, confectionery companies, food manufacturers, QSRs, hotels, central kitchens or institutional customers.
Key Responsibilities
- Generate and close B2B CAPEX and project sales.
- Develop new accounts and manage key existing customers.
- Meet owners, promoters, purchase, production, engineering and project teams.
- Understand customer requirements and propose appropriate equipment/solutions.
- Manage the complete sales cycle: lead generation → customer meetings → quotation → negotiation → order closure.
- Build relationships with major bakery, sweets, confectionery and food manufacturing companies.
- Maintain sales pipeline, forecasts and achieve sales targets.
- Coordinate with technical, design, estimation, production and project teams for order execution.
- Travel for customer meetings and project visits across the region.
Ideal Candidate
- 8+ years of B2B sales experience, preferably in:
- Bakery / food processing machinery
- Commercial kitchen equipment
- Packaging machinery
- Food manufacturing equipment
- Industrial / technical equipment
- Proven experience in CAPEX / project / solution sales.
- Experience selling to large bakery, sweets, confectionery or food manufacturing businesses.
- Strong account management, business development and negotiation skills.
- Ability to independently generate leads and close high-value orders.
- Existing relationships with bakery owners, food manufacturers, consultants, purchase/production heads or hotel/QSR groups will be an advantage.
- Must be based in Delhi NCR.
IMPORTANT – NOT AN FMCG SALES ROLE
Candidates whose primary experience is in FMCG distribution, distributor/dealer management, General Trade (GT), Modern Trade, retail sales, territory sales, primary/secondary sales or distributor network development are NOT suitable for this position.
We are specifically looking for direct B2B sales experience with food/bakery/sweets businesses and experience selling equipment, machinery, packaging or other CAPEX/technical solutions.
