Job Description
This job is provided by apna.co Job Title: Senior Associate BTL Partner Onboarding
Company: Urban Company
Location: Mumbai
Department: Partner Acquisition
Employment Type: Full-time
Job SummaryWe are looking for a dynamic and result-driven Senior Associate to lead Below-The-Line (BTL) partner onboarding initiatives at Urban Company. The role involves managing a team of Business Development Associates (BDAs), driving partner acquisition through field activities, and ensuring efficient execution of onboarding strategies.
Key ResponsibilitiesManage and lead a team of 10+ Business Development Associates (BDAs)
Conduct daily stand-up meetings to review progress, align on goals, and resolve challenges
Assign daily/weekly/monthly targets to BDAs and track performance
Identify and allocate target areas for BDAs to conduct partner search and onboarding activities
Develop and refine effective sales pitches and onboarding strategies for BDAs
Monitor field activities and provide real-time guidance and support
Organize and execute BTL activities such as events, campaigns, and field drives to generate leads
Ensure smooth onboarding of partners and maintain quality standards
Analyze performance metrics and optimize strategies for better conversion rates
Coordinate with internal teams for seamless onboarding and partner experience
Required QualificationsBachelor's degree in Business, Marketing, or a related field
6 months to 1 year years of experience in field sales, BTL marketing, or partner acquisition
Experience in team handling and field operations
Strong leadership and communication skills
Ability to work in a target-driven, high-pressure environment
Preferred QualificationsExperience In Marketplace Platforms Or Service-based Industries
Strong understanding of local market dynamics
Prior experience in managing onboarding funnels and conversion tracking
Key CompetenciesTeam management and leadership
Target orientation and execution excellence
Problem-solving and decision-making
Strong interpersonal and communication skills
Adaptability and ownership mindset
Performance MetricsNumber of partners onboarded
Team target achievement rate
Conversion rate from lead to onboarding
Efficiency of BTL campaigns and events
Team productivity and engagement
Compensation & BenefitsSalary: 40,000 50,000 per month
Company-provided laptop
Medical insurance coverage
Provident Fund (PF) benefits
Learning and growth opportunities
