Senior Associate PR & Media Relations

Company Description

Founded in 2016 by Mudita Jaipuria, Warehouse By Mudita has redefined the retail industry by making designer fashion accessible to all. With a commitment to bridging the gap between luxury and everyday wear, Warehouse collaborates with top Indian designers like Tarun Tahiliani, Rohit Bal, and Anita Dongre, among others. The company hosts numerous fashion events throughout the year to showcase their exclusive collections to a diverse audience. By blending innovation, style, and accessibility, Warehouse By Mudita has created a unique space in the retail market, revolutionizing how designer wear is experienced. Located in New Delhi, Warehouse takes pride in making runway-inspired fashion a reality for all fashion enthusiasts.

Drive strong brand visibility for Warehouse by Muditas events and GPW through strategic media relations, PR seeding with high posting rates, influencer engagement, PR gifs curation and event PR—while ensuring message consistency and cost efficiency.

Job Responsibilities

1. Media Relations & Outreach

• Build and maintain relationships with relevant print, digital, fashion, lifestyle, and business media
• Identify target media outlets and proactively pitch brand stories, events, and announcements
• Draft and distribute press releases and brand communications

2. Influencer & PR Seeding

• Plan and execute PR seeding and influencer gifting aligned with brand positioning
• Curate high-intent media and influencer lists for PR kits 
• Manage influencer outreach, guest lists, and confirmations for events

3. PR Kit Ideation  & Vendor Management

• Ideate aesthetic PR kits for different campaigns citywise
• Coordinate PR kit production including vendor management, dispatch, and follow-ups
• Ensure timely and cost-effective execution of all PR-related logistics

4. Event PR & Coordination

• Act as the primary PR and media point of contact during events
• Facilitate interviews, media interactions, and influencer coordination
• Support event visibility through strategic media and influencer engagement

5. Strategy, Tracking & Reporting

• Track industry trends and competitor PR activities
• Coordinate with internal teams to ensure consistent brand messaging
• Plan and manage PR budgets and vendor costs
• Maintain PR trackers, media coverage logs, and documentation

Candidate from an agency and with Fashion Backgroud is preferred.