Senior Associate

About the Role

We're looking for a dynamic Marketing Associate with 1-3 years of experience to shape,

strengthen and propagate our brand identity. If you have a passion for brand

storytelling, visual identity, strategic marketing and growing a brand through

data-driven strategies, we want you on our team!

Eligibility

● MBA in Marketing or Master's in Communications, Marketing, or Public Relations

from a Tier 1 or Tier 2 business school

● 1-3 years of experience in brand marketing, visual identity development, or creative strategy

● Strong background in brand positioning, market research, and storytelling

● Experience in developing brand guidelines, visual assets, and marketing

playbooks

● Exposure to working with global student organisations like 180 DC, Enactus, and

AIESEC in their Marketing division and/or in a fast paced startup environment

catering to younger audiences is a plus.

Skills

● Creative Direction & Content Aesthetics: Strong understanding of brand

storytelling, copywriting, and campaign ideation

● Impact-Driven Strategy & Innovation: Demonstrated ability to design and

implement robust monitoring and impact measurement processes for marketing

campaigns. Strong understanding of both traditional and emerging social media

platforms, with a proven track record of leveraging innovative marketing trends to

drive business outcomes

● Marketing & Campaign Execution: Ability to craft and execute brand marketing

campaigns across digital, outdoor, and social media

● Cross-Team Collaboration: Work closely with product, design, and marketing

teams to ensure brand consistency Ordinary People, Extraordinary Impact

● Presentation & Report-Making: Strong skills in preparing brand strategy decks,

reports, and creative guidelines.

Job Description

● Project Management: Execute marketing projects with team. Monitor project

performance, set clear goals, and ensure timely execution. Drive social media

property growth and performance metrics, and shape communication direction

● Campaign Execution & Performance Analysis: Launch and manage brand

awareness campaigns, measuring their impact using analytics tools. Use Google

Analytics, Power BI, and LinkedIn Insights to optimise brand messaging and

outreach

● Content Pipeline Creation: Drive the team to create a robust pipeline of content,

including but not limited to videos, image cards, advertisements, reels, vox pop

series, etc,. for pan-India youth engagement and managing the release plan

● Performance Analytics & Optimisation: Track campaign performance using

Google Analytics, Power BI, LinkedIn and Meta Insights to refine strategies

● Flexibility: Be able to adapt to meet our dynamic business needs that may

change or evolve over time

Note- This is a contractual role till December,2026.