Senior Associate - Meta Ads

About the Company:

● Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety

at the core, we are building a two-sided platform that delivers standardized journey experience for travelers

and increased earnings for our supply partners.

● We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique

customers so far and are aggressively working towards the fleet electrification and establishment of charging

technology and infrastructure.

● Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and

Silicon Valley. Also, closing a large round with one of the largest global, corporate VC.

Position: Sr. Associate- Meta ads

Location: Gurugram

Experience: 1-3 years

What you will do:

● Campaign Strategy & Management: Plan, create, and execute effective SEM strategies

across Google Ads, LinkedIn and other platforms.

● Optimization: Continuously optimize campaigns to improve performance metrics (CTR,

conversion rates, quality scores) and meet KPIs.

● Keyword Research: Perform in-depth keyword research and analysis to identify

opportunities and trends for better targeting and audience reach.

● Performance Tracking: Analyze and report on campaign performance using tools like

Google Analytics, Singular, and other relevant platforms.

● A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to

continually enhance campaign performance.

● Market Research: Stay up to date with SEM trends, algorithm changes, and best

practices to maintain a competitive edge.

● Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the

flow for higher conversions.

What we are looking for:

● Experience: 1 to 3 years of experience in Meta Ads campaign management.

● Educational Background: Btech/ BCA from Tier 1 institution

● Self-driven and a strong bias for action, fitment in startup culture.

● In-depth knowledge of the Paid Marketing ecosystem, attribution models, and

segmentation/App campaigns

● Budget Management: Proven track record of running campaigns with budgets of ₹10

Lakh+ per month.

● Hands-on experience: in Meta Ads, Google Analytics, Mixpanel & other tools like Looker

Studio, AppsFlyer.

● Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data

and derive actionable insights.

● Creativity: Ability to craft engaging ad copy and create testing strategies to improve

results.

● Someone who can manage complexity and is good at problem solving with a

first-principles approach

What We Offer

● A high-impact role in a fast-growing, venture-backed startup.

● Ownership of multi-channel performance marketing efforts.

● Competitive compensation

● A culture that encourages creativity, data-driven decision-making, and fast execution.