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Garena

Senior Associate, Marketing

Garena
Bengaluru, India
4-6 Years
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  • Posted 2 months ago
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Job Description

Job Description

  • Plan and execute end-to-end out-of-game marketing campaigns to support in-game events and key business initiatives.
  • Conceptualize localized campaign ideas for India-specific moments like Diwali and Holi, focusing on user feedback for improvements.
  • Develop engaging, insight-led content and campaign ideas tailored to the Indian gaming community across digital and social platforms.
  • Work closely with internal teams across publishing, design, social, research, and operations to ensure high-quality execution.
  • Manage external agencies, production houses, vendors, and creators to deliver campaigns efficiently and to a high standard.
  • Monitor campaign performance, analyze results, and prepare structured reports with actionable insights.
  • Track community sentiment, cultural trends, and competitor activity to inform future campaign planning.
  • Maintain rigor in reporting, including content effectiveness, quality of execution, and overall marketing impact.
  • Support process efficiency by ensuring clear timelines, ownership tracking, and proactive communication across stakeholders.

Job Requirements

  • 4–6 years of experience in marketing, ideally in gaming, entertainment, youth brands, or digital media.
  • Proven experience in independently managing end-to-end campaign execution.
  • Strong understanding of content marketing, digital marketing, and social media platforms.
  • Experience managing agencies, vendors, creators, and cross-functional stakeholders.
  • Strong analytical skills with the ability to translate campaign data into clear recommendations.
  • Strong communication skills in both English and Hindi.
  • Deep cultural understanding of Indian youth audiences, internet culture, and gaming communities.
  • Passion for gaming; familiarity with Free Fire MAX and the broader gaming ecosystem is preferred.
  • Highly organized, proactive, and able to work independently in a fast-paced environment.

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

Garena

Job ID: 144656435

Jobs by Skill - IT
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Last Updated: 24-05-2026 05:58:41 PM
Homejobs in Bengaluru / BangaloreSenior Associate, Marketing

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