SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION:
Reporting to: Senior Manager Sportstyle & Core
Position Summary:
- At PUMA, the Senior Executive – Product (Sportstyle Footwear) drives the creation of trend-led, consumer-first footwear ranges.
- Owns key franchises and supports seasonal line planning aligned with global direction and local relevance.
- Collaborates cross-functionally to translate insights, culture, and trends into commercially successful products.
- Plays a key role in delivering impactful launches, including new concepts and strategic collaborations.
Key Objectives:
- Drive seasonal product strategy and line planning for Sportstyle Footwear, aligned with global direction
- Own and grow key franchises, ensuring strong commercial performance and brand relevance
- Translate consumer insights, market trends, and competitor analysis into actionable product opportunities
- Collaborate with design, merchandising, and marketing to deliver cohesive and impactful ranges
- Lead end-to-end product lifecycle of heat drops—from concept to launch and in-season performance tracking
- Identify and execute high-impact collaborations and special projects to elevate brand heat
- Monitor sell-through, feedback, and KPIs to continuously optimize product and range decisions
Key Performance Indicators:
- Market Research
- Trend Analysis
- Range Planning
- Product Development
Organizational Relationships:
- Internal : Buying Team, Marketing Team & VM team, Sourcing and RCC
- External : Partners – Sneaker Accounts
YOUR TALENT:
Eligibility Criteria And Functional Competencies Required:
- UG/PG from renowned Fashion Institute
- 1-4 years experience
- Keeps a sharp pulse on sneaker culture, fashion trends, and competitive landscape
- Basic understanding of footwear construction, range building, and franchise management
- Ability to decode consumer needs and translate them into relevant product opportunities
- Delivers end-to-end product launches with strong attention to detail and timelines
PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
