Senior Associate - Demand Generation

About the Role

We are looking for a driven and execution-focused Senior Associate – Demand Generation to support and scale our growth marketing efforts across India, Middle East, and Southeast Asia. This role involves managing paid marketing campaigns, executing lifecycle communication journeys, and contributing to pipeline generation through performance-driven marketing initiatives. The ideal candidate should understand B2B marketing fundamentals, be comfortable working with data and campaign metrics, and possess strong communication and writing skills. We are looking for someone who is curious, experimental, and comfortable leveraging modern AI tools to improve campaign execution, research, content creation, reporting, and productivity.

Key Responsibilities

Paid Marketing & Campaign Execution

Plan, execute, and optimize paid campaigns across:

Google Ads

LinkedIn Ads

Meta Ads

Support lead generation and pipeline creation initiatives across India, Middle East, and SEA markets

Monitor campaign performance metrics such as CPL, CTR, conversion rates, and ROAS

Work with internal teams for landing page coordination, creative execution, and campaign launches

Assist in audience targeting, retargeting, and funnel optimization strategies

Email & WhatsApp Marketing

Execute email and WhatsApp campaigns across different funnel stages

Build nurture journeys for inbound and outbound leads

Write compelling campaign copy with strong CTAs

Improve engagement metrics including open rates, click-through rates, and conversions

Support webinar, event, product, and content promotion campaigns

Analytics & Reporting

Track campaign performance and generate regular reports

Maintain campaign hygiene including UTM tracking and attribution

Use analytics tools and CRM platforms to understand funnel performance

Identify areas for optimization and experimentation

Cross-Functional Collaboration

Work closely with content, design, sales, and product marketing teams

Coordinate campaign launches and ensure timely execution

Contribute ideas for new growth experiments and campaign formats

What We're Looking For

3–4 years of experience in performance marketing, demand generation, or growth marketing

Hands-on experience with Google Ads, LinkedIn Ads, and/or Meta Ads

Strong understanding of B2B marketing and lead generation funnels

Good writing and communication skills

Analytical mindset with comfort around campaign metrics and reporting

Familiarity with email marketing and marketing automation workflows

Comfortable using AI tools for productivity, research, content creation, and campaign execution

Ability to manage multiple projects simultaneously in a fast-paced environment

What You'll Get in This Role

Opportunity to work at a profitable, publicly listed technology company

High ownership and visibility across regional growth initiatives

Direct exposure to India, Middle East, and SEA markets

Mentoring, guidance, and active career mapping

Opportunity to work closely with leadership and cross-functional teams

Fast-paced learning environment with room for experimentation

Chance to build and scale the backbone of Indian ecommerce and retail enablement

Exposure to modern B2B SaaS and ecommerce growth marketing strategies

Freedom to test ideas, campaigns, and new-age AI-enabled workflows