Senior Associate - Corporate Communications

Know the Company :

PeepalCo is a canopy for brands serving India with tailored wealth-tech products, Making Money Equal for All. Founded by Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari, PeepalCo's products include CoinSwitch and Lemonn. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z), Tiger Global, Peak XV Partners (formerly Sequoia Capital India), Ribbit Capital, Paradigm, and Coinbase Ventures.

PeepalCo is the brand name for our Group entity and will house all our wealth-tech brands. The largest of our brands, CoinSwitch, Lemonn will be housed under PeepalCo. For more information, visit: https://peepal.co | For media queries, contact: [Confidential Information]

About the Role

We are on the lookout for a talented Public Relations Executive to join our fast-paced team. As a key player in our organization, you will be responsible for developing and executing strategic public relations initiatives that enhance our brand visibility, build positive relationships with stakeholders, and drive overall business success.

What You Will Do

Strategic Communication Planning:

• Devise and implement comprehensive PR strategies to promote PeepalCo's mission, values, and products.
• Collaborate with cross-functional teams to align PR efforts with overall business objectives.

Media Relations

• Cultivate and maintain relationships with journalists, and industry influencers to secure media coverage

Brand Messaging:

• Craft and refine our brand narrative to ensure consistent and impactful communication across all channels.
• Monitor industry trends and competitor activities to position PeepalCo as a thought leader.
• Increase participation in high-impact events and awards

Content Creation:

• Draft compelling press releases, media responses and press statements to effectively communicate our key messages.

Measurement and Reporting:

• Measure and analyze brand SOV in comparison to competitors

What You Should Have

• 2-3 years of experience working in public relations firm or corporate communications team in a fast-paced startup
• Proven experience in public relations, preferably within the crypto or fintech industry.
• Strong written and verbal communication skills.
• Ability to think strategically and creatively to generate positive media coverage.
• Experience in managing PR campaigns and events.
• Familiarity with current trends
• Ability to meet deadlines with accuracy
• Collaborative and excelling in team spirit, both internally and externally - the ability to build relationships and trust
• Know how to use Microsoft office and G-suite

Life at PeepalCo

We take great pride in what we do and are committed to our mission. And we have a lot

of fun while at it!

Here's how we do things at PeepalCo:

• Customer-first: That's the North Star. Everything we do is to make our users investment experience better and simplified.
• Ownership: We don't sport lab coats, but we experimenta lot. And we take ownership. We even have a catchphrase for this: Think big, fail fast, and build better.
• Data-driven: The source of truth. Simple as that.
• Fun: PS5, anyone Or do you prefer Foosball Or perhaps Carrom And yes, our HR team has a whole list of activities: Disco nights, offsites, gift boxes, and more!

Speaking of lists, the perks and benefits are so extensive, this space isn't enough. Here

are a few:

• Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leave
• Gender Reassignment Surgery: Be the best version of you! We'll support you and reimburse your medical bill.

Disclaimer: We are an equal opportunity employer committed to building a respectful and

empowering work environment for all people to freely express themselves amongst colleagues

who embrace diversity in all respects. Including fresh voices and unique points of view in all

aspects of our business not only creates an environment where we can all grow and thrive but

also increases our potential to produce