Senior Associate- Copy & Content

Company Description:

We see ourselves as a bunch of crazy maniacs who refuse to understand It Can Not Happen. People know us for building the most awesome e-bikes (electric bicycles) but, how we see it is We believe we are changing the world, one e-bike at a time, and playing a part in bringing India to the Global map for EVs. The company aims to bring across top-quality eBikes which would currently cost way more in the Indian market at an affordable price utilizing its local sourcing and manufacturing capabilities.

Let's talk numbers We are currently the market leader in India across the e-bike category and are just on the verge of announcing our series C. Having grown from a team of 5 to 150+ across the globe, from a small garage to offices across 15 countries and clocking in INR 300+ Cr revenue in first three years of operations. We have raised a series B from global investors. We think this is a great start to our exciting journey.

We think this is a great start to our exciting journey.

Come, join us, help us transform the world, mobility, and have a blast while doing it! Think you are the right fit Feel free to apply!

Experience: 25 Years

About the Role:

We're looking for a content-first thinker who loves going deep: someone who can create

insightful, high-quality long-form content and use AI as a creative multiplier, not a shortcut.

If you enjoy building narratives, exploring ideas, and shipping thoughtful content spikes, this

role is for you.

Key Responsibilities:

1. Long-Form Content (Primary Focus)

Own creation of:

-Blogs, deep-dives, and SEO-led articles

-Case studies and customer narratives

Turn insights into compelling, structured stories

Build content that drives authority, trust, and discovery

2. Content Spikes & Narrative Moments

Lead content during:

-Product launches

-Campaigns

-Cultural or category moments

Create sharp, high-impact content spikes that people want to read and share

Bring original thinking

3. AI-Native Content Creation (Mandatory)

Use AI tools deeply across the workflow:

-Research and idea generation

-Structuring and outlining

-Iteration and refinement

Build repeatable systems to produce better content faster

Constantly experiment with new AI tools and formats

4. Copywriting (Secondary, but Important)

Write clean, effective copy for:

-Landing pages

-Emails and CRM journeys

-Campaign hooks and messaging

Ensure consistency between long-form narratives and short-form copy

5. Content Strategy & Distribution Thinking

Work with marketing to identify:

-What to say

-Why it matters

-Where it should live

Repurpose long-form into multiple formats (social, snippets, scripts)

What We're Looking For:

25 years of experience in content, editorial, or storytelling roles

Strong long-form writing ability (this is non-negotiable)

Clear thinking and ability to form opinions, not just summarize

Deep interest in using AI for content creation (must-have)

Ability to structure messy ideas into clear narratives

Must-Haves:

You enjoy writing long-form content (not just social media posts)

You actively use AI tools and are excited by them

You think in ideas, narratives, and angles not just execution

You can balance depth with clarity

Good to Have:

Experience in consumer tech / mobility / D2C brands

SEO understanding