Senior Associate, Content Writing, Marketing & Communication

Who we are

Plaksha is a 21st-century university focused on solving global challenges through transformative technology

education. A unique collective philanthropy effort, our initiative is driven by a dedicated team committed to

reimagining technology education in India.

What can Plaksha offer you

• A mission-driven workplace with opportunities to collaborate with leading minds in academia and

industry.

• A transparent work culture embodying our values C.R.E.A.T.E. (Curious, Rigorous, Enterprising,

Authentic, Thankful, Exemplary), fostering personal growth.

• An inclusive environment that values diverse talent, promotes innovation, and supports the

development of individuals from underrepresented groups.

Role: Senior Associate, Content Writing, Marketing & Communication

To create compelling and effective content that promotes the Master's Program at Plaksha University's

School of AI. The Content Writer will be responsible for designing copy, collateral, brochures, and digital

marketing campaigns to spread awareness and generate leads. The role works closely with the Program

Management team for the Master's programs.

Reporting to: Director, Marketing & Communications.

Key Responsibilities:

1. Content Creation:

• Develop high-quality, engaging, and informative content for various platforms, including

websites, brochures, social media, email campaigns, and other marketing materials.

• Write clear, persuasive, and original copy that aligns with the brand voice and messaging.

• Create content for digital marketing campaigns, including social media posts, email

newsletters, and online advertisements.

2. SEO and Analytics:

• Optimize content for search engines to improve organic search rankings and drive traffic to

the program's website.

3. Stakeholder Collaboration:

• Work closely with faculty, admissions, and marketing teams to gather information and

insights for content development.

Education and Experience:

• Bachelor's degree in English, Communications, Marketing, or a related field.

• 4-5 years of experience in content writing, copywriting, or a related role.

• Proven experience in creating content for marketing campaigns and collateral.

Skills:

• Excellent writing, editing, and proofreading skills.

• Ability to create compelling and persuasive content that drives engagement and conversions.

• Strong understanding of digital marketing and SEO best practices.

• Strong organizational and time management skills, with the ability to handle multiple projects

simultaneously.