Location: Gurugram
Employment Type: Full-Time
Experience: 2–5 Years
Job Summary
We are seeking a creative and strategic
Senior Associate – Content Marketing to develop compelling content that simplifies complex B2B SaaS products into engaging stories that drive brand awareness, customer engagement, and demand generation. The ideal candidate should have experience creating content across the buyer journey, optimizing content for search engines and AI-powered search experiences, and collaborating with cross-functional teams to execute integrated marketing campaigns.
Key Responsibilities
Content Strategy & Planning
- Develop and manage monthly and quarterly content calendars aligned with business goals.
- Plan content across the entire buyer journey, including SEO, product marketing, demand generation, and thought leadership initiatives.
- Collaborate with Product Marketing, Demand Generation, SEO, and Design teams to deliver integrated marketing campaigns.
- Identify content gaps and recommend new content opportunities based on customer insights, search trends, and competitive analysis.
Product & Solution Content
- Create high-quality blogs, website copy, landing pages, product pages, feature pages, and solution-focused content.
- Develop customer success stories, case studies, implementation stories, and use cases.
- Create product launch content, feature announcements, and marketing collateral.
- Translate complex technical concepts into clear, customer-focused messaging.
SEO & AI Search Optimization (AEO)
- Develop content optimized for traditional search engines as well as AI-powered search platforms.
- Conduct keyword research and analyze search intent to improve content visibility.
- Optimize content for featured snippets, AI Overviews, and conversational search experiences.
- Work closely with SEO teams to improve keyword rankings, metadata, internal linking, and overall content performance.
- Monitor emerging search trends and recommend content enhancements.
Thought Leadership
- Produce whitepapers, eBooks, industry reports, benchmark studies, and playbooks.
- Research market trends across technology, AI, e-commerce, retail, and digital marketing.
- Collaborate with subject matter experts and customers to create insightful, value-driven content.
AI-Driven Content Operations
- Leverage AI tools to enhance content research, ideation, drafting, and production.
- Ensure high editorial standards while improving content creation efficiency.
- Experiment with AI-driven workflows and emerging content formats to improve productivity.
Required Skills & Qualifications
- 2–5 years of experience in B2B SaaS Content Marketing.
- Strong hands-on expertise of Google Analytics and Google Search Console.
- Excellent written, verbal, and editing skills with strong storytelling ability.
- Experience creating content for technology or software products(Mandate).
- Solid understanding of SEO best practices, keyword research, and on-page optimization.
- Familiarity with Answer Engine Optimization (AEO), AI search trends, and content optimization for AI-powered search.
- Experience managing editorial calendars and content planning.
- Strong research, analytical, and organizational skills.
- Ability to collaborate with multiple stakeholders and manage competing priorities.
- Hands-on experience with AI productivity and writing tools such as ChatGPT, Claude, or Gemini.
- Experience in E-commerce, Retail Technology, CRM, or MarTech domains(Mandate)
- Experience measuring and reporting content performance using marketing analytics.
Key Performance Indicators (KPIs)
- Growth in organic website traffic.
- Improvement in keyword rankings and AI search visibility.
- Marketing Qualified Leads (MQLs) influenced by content.
- Content engagement and conversion metrics.
- Timely execution of editorial and content calendars.
- Consistent delivery of high-quality, accurate, and impactful content.
Location: Gurugram
Employment Type: Full-Time
Skills: google analytics,google search console,editorial calendars,b2b saas content marketing,ai search trends,content strategy & planning,crm,retail technology,e-commerce,ai-driven content operations,research,on-page optimization,seo best practices,keyword research,product & solution content,thought leadership,aeo
