Senior Associate

acuity analytics

Bengaluru, India

8-10 Years

Save

Posted 23 hours ago
Be among the first 10 applicants

Early Applicant

Job Description

Job Purpose

Acuity's Data and Technology Services group is seeking seeking a skilled Marketing Cloud Account

Engagement (Pardot) Specialist to manage and optimize our marketing automation platform

integrated with Salesforce. The ideal candidate will have hands-on experience in configuration, data

management, campaign alignment, and reporting, along with a strong understanding of lead lifecycle

processes.

Key Responsibilities

Account Engagement (Pardot) Configuration

Perform hands-on configuration and setup of Account Engagement (Pardot)
Manage system settings, user roles, and integrations with Salesforce
Ensure seamless synchronization between Salesforce and Account Engagement

Prospect & Data Management

Manage prospects and marketing data within Account Engagement
Configure Lead/Contact to Prospect creation processes
Enable and manage:
Auto-creation of prospects from Salesforce Leads
Auto-creation of prospects from Salesforce Contacts
Configure and manage Email-to-Lead setup

Connected Campaigns Implementation

Enable and configure Connected Campaigns
Map Salesforce Campaigns to Account Engagement campaigns
Ensure accurate campaign data synchronization and alignment
Support campaign attribution and tracking

Lead Scoring & Grading

Define and implement lead scoring models based on prospect behavior
Define and implement grading models based on prospect fit/profile
Configure scoring and grading frameworks within Account Engagement
Align scoring and grading with Salesforce Lead and Contact processes

Data Migration & Data Management

Plan and execute migration of prospect data between systems (Salesforce to Salesforce)
Validate migrated data for completeness and accuracy
Perform data cleanup, deduplication, and field mapping validation

Opt-Out & Email Preference Management

Define and execute opt-out migration strategies
Migrate email preferences between systems
Ensure consistency and compliance of opt-out data

Engagement History Setup

Enable Engagement History in Salesforce
Configure and add Engagement History components to:
Lead records
Contact records
Account records

Dashboards & Reporting

Build and maintain Marketing dashboards
Develop Sales dashboards to highlight engagement insights
Configure standard and custom reporting views
Provide actionable insights based on campaign and engagement data

Key competencies

Required Qualifications

8+ years in enterprise technology consulting
Exceptional hands-on Salesforce technical expertise across platform, integrations, data, and enterprise

architecture

Deep knowledge of FSC, Data Cloud, Marketing Cloud
Certifications - Salesforce Account Engagement Specialist
Certifications - Salesforce Administrator (preferred)
Experience with data migration tools and reporting frameworks
Understanding of marketing operations and campaign management
Location: Bangalore
Financial Services experience (Private Equity preferred)

More Info

Job Type:

Industry:

Function:

Employment Type:

About Company

acuity analyticsJob Source: www.linkedin.com

Job ID: 149375753

Jobs by Skill - IT

Jobs by Skill - Non IT

International Jobs

Last Updated: 21-06-2026 07:16:01 PM

Homejobs in Bengaluru / BangaloreSenior Associate

Similar Jobs

IN_Senior Associate_Vlocity_Enterprise Apps-SFDC_Advisory_Bangalore

PwC India

6-10 yrs

Bengaluru, India

Skills:

APEX, Salesforce, Lightning Web Components, OmniStudio, Vlocity

Data Management Senior Associate

Jpmorgan & Co

7-9 yrs

Bengaluru, India

Skills:

meta data management , Alteryx, Agile Project Management, Tableau, Data Warehouse, Informatica, Confluence, Etl Tools, Excel, Data Governance, Python, Collibra, Data Lake, Data Analytics, Alation, AWS Cloud technologies, PitchPro, Llm, Teams, data classification, Reference Data, Powerpoint, Data Catalog, SDLC processes

Data Management Senior Associate

JP Morgan Chase & Co.

7-9 yrs

Bengaluru

Skills:

meta data management , , Alteryx, Excel, Data Analytics, Collibra, Data Lake, Tableau, Python, Etl Tools, Informatica, Confluence, Agile Project Management, Data Warehouse, Llm, PitchPro, data classification, Reference Data, SDLC processes, Data Catalog, Powerpoint, Alation, AWS Cloud technologies, Teams