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acuity analytics

Senior Associate

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  • Posted 23 hours ago
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Job Description

Job Purpose

Acuity's Data and Technology Services group is seeking seeking a skilled Marketing Cloud Account

Engagement (Pardot) Specialist to manage and optimize our marketing automation platform

integrated with Salesforce. The ideal candidate will have hands-on experience in configuration, data

management, campaign alignment, and reporting, along with a strong understanding of lead lifecycle

processes.

Key Responsibilities

Account Engagement (Pardot) Configuration

  • Perform hands-on configuration and setup of Account Engagement (Pardot)
  • Manage system settings, user roles, and integrations with Salesforce
  • Ensure seamless synchronization between Salesforce and Account Engagement

Prospect & Data Management

  • Manage prospects and marketing data within Account Engagement
  • Configure Lead/Contact to Prospect creation processes
  • Enable and manage:
  • Auto-creation of prospects from Salesforce Leads
  • Auto-creation of prospects from Salesforce Contacts
  • Configure and manage Email-to-Lead setup

Connected Campaigns Implementation

  • Enable and configure Connected Campaigns
  • Map Salesforce Campaigns to Account Engagement campaigns
  • Ensure accurate campaign data synchronization and alignment
  • Support campaign attribution and tracking

Lead Scoring & Grading

  • Define and implement lead scoring models based on prospect behavior
  • Define and implement grading models based on prospect fit/profile
  • Configure scoring and grading frameworks within Account Engagement
  • Align scoring and grading with Salesforce Lead and Contact processes

Data Migration & Data Management

  • Plan and execute migration of prospect data between systems (Salesforce to Salesforce)
  • Validate migrated data for completeness and accuracy
  • Perform data cleanup, deduplication, and field mapping validation

Opt-Out & Email Preference Management

  • Define and execute opt-out migration strategies
  • Migrate email preferences between systems
  • Ensure consistency and compliance of opt-out data

Engagement History Setup

  • Enable Engagement History in Salesforce
  • Configure and add Engagement History components to:
  • Lead records
  • Contact records
  • Account records

Dashboards & Reporting

  • Build and maintain Marketing dashboards
  • Develop Sales dashboards to highlight engagement insights
  • Configure standard and custom reporting views
  • Provide actionable insights based on campaign and engagement data

Key competencies

Required Qualifications

  • 8+ years in enterprise technology consulting
  • Exceptional hands-on Salesforce technical expertise across platform, integrations, data, and enterprise

architecture

  • Deep knowledge of FSC, Data Cloud, Marketing Cloud
  • Certifications - Salesforce Account Engagement Specialist
  • Certifications - Salesforce Administrator (preferred)
  • Experience with data migration tools and reporting frameworks
  • Understanding of marketing operations and campaign management
  • Location: Bangalore
  • Financial Services experience (Private Equity preferred)

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About Company

Job ID: 149375753

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