Senior ASO/SEO Specialist

We're looking for someone who has personally owned and delivered measurable organic growth—not

someone who has simply supported SEO initiatives.

Responsibilities

ASO (App Growth)

• Own the end-to-end ASO strategy across Google Play Store, Apple App Store, and other relevant app

distribution platforms as required.

• Improve app discoverability, keyword rankings, conversion rates, and organic installs.

• Optimize metadata, creatives, screenshots, videos, icons, and localization strategies.

• Design and execute continuous A/B experiments to improve store conversion.

• Monitor algorithm updates and adapt strategies proactively.

SEO (Web Growth)

• Own the complete SEO roadmap across Technical SEO, On-page SEO, Off-page SEO, and Content SEO.

• Build and scale a high-performing keyword and content ecosystem.

• Improve keyword rankings, search visibility, organic traffic, and website conversions.

• Identify technical SEO opportunities and work closely with Engineering to implement them.

• Develop scalable content strategies aligned with user intent and business objectives.

Growth & Experimentation

• Build a culture of continuous experimentation across SEO and ASO.

• Identify quick wins while developing long-term growth initiatives.

• Improve CTR, conversion rates, engagement, and user acquisition through structured testing.

• Stay ahead of industry trends including AI Search, Google AI Overviews, App Store algorithm changes,

and Generative Engine Optimization (GEO).

Technical Ownership

You'll collaborate with Engineering teams to:

• Improve crawlability, indexing, and site architecture.

• Optimize Core Web Vitals and page performance.

• Implement structured data and schema markup.

• Validate implementation of technical SEO initiatives.

• Identify and troubleshoot technical issues impacting organic growth.

• Translate technical findings into clear, actionable engineering requirements.

Competitive Intelligence

• Monitor competitors across SEO and ASO.

• Benchmark best practices within fintech and adjacent industries.

• Identify emerging trends, keyword opportunities, and content gaps.

• Continuously refine strategies based on algorithm updates and market changes.

Qualifications

• 4+ years of hands-on experience across both SEO and ASO (mandatory).

• Demonstrated success improving rankings, traffic, installs, and conversions.

• Strong expertise in:

• Technical SEO

• Content Strategy

• On-page & Off-page SEO

• ASO Ranking Factors

• Conversion Rate Optimization (CRO)

• Hands-on experience with GA4, Google Search Console, AppsFlyer, SEMrush/Ahrefs, AppFollow, and

related tools.

• Strong analytical and problem-solving skills.

• Ability to communicate effectively with Product, Engineering, Content, Design, and Marketing

stakeholders.

• Experience driving organic growth for fintech, app-first products, consumer internet platforms, or

other high-growth digital businesses is highly preferred.