Company Description
Viva Money Solutions Private Limited is transforming financial access in India through innovation and simplicity. Offering the country's first Super Flexi Loan, Viva Money provides instant funds, interest-free grace periods of up to 51 days, and a seamless digital experience via its app. Partnering with RBI-registered Fincfriends Private Limited (NBFC), Viva Money is committed to bridging India's financial inclusion gap and making credit affordable for everyone. As part of a global fintech group with operations in countries like Mexico and Italy, Viva Money is at the forefront of enhancing the digital lending experience in India.
At VIVA Money, we are building a new-age credit experience for India's next generation—making access to credit simpler, faster, and more flexible for real-life needs.
We're looking for a Senior SEO & ASO Specialist who can take end-to-end ownership of organic growth across both web and app. This is not just an execution role—you will directly influence traffic, rankings, installs, and conversion outcomes.
SEO (Web Growth)
- Own and execute the complete SEO strategy (technical, content, and off-page)
- Build and scale a strong keyword and content ecosystem
- Drive measurable improvements in rankings, organic traffic, and conversions
- Collaborate with product, content, and design teams to implement SEO initiatives
ASO (App Growth)
- Own ASO strategy across Google Play Store & Apple App Store
- Optimize metadata, creatives, and keyword targeting
- Improve app visibility, installs, and conversion rates
- Run A/B tests on creatives (icons, screenshots, videos)
Execution & Experimentation
- Continuously run experiments across SEO & ASO funnels
- Identify quick wins and long-term growth opportunities
- Improve CTR and conversion rates across platforms
Data & Performance Ownership
- Own key metrics: organic traffic, keyword rankings, app installs, conversions
- Work with tools like GA4, GSC, AppsFlyer, SEMrush, AppFollow
- Translate data insights into actionable growth strategies
Technical & Cross-Functional Collaboration
- Strong understanding of technical SEO (crawlability, indexing, page speed, schema, etc.)
- Work closely with engineering teams for implementation and debugging
- Validate impact of changes and ensure performance improvements
- Understand web/app fundamentals (rendering, APIs, load behavior)
Competitive Intelligence
- Track competitor SEO & ASO strategies
- Identify gaps, trends, and algorithm updates
- Adapt quickly to market changes
Qualifications
- 4+ years of hands-on experience in SEO & ASO (mandatory)
- Proven track record of driving organic growth (traffic, installs, conversions)
- Strong expertise in:
- Technical SEO
- Content strategy
- ASO ranking factors
- Conversion rate optimization
- Experience with tools like SEMrush, Ahrefs, AppFollow, GA4, AppsFlyer
- Ownership mindset with strong analytical and execution skills
- Experience in fintech or high-growth startups is a plus
If you're passionate about scaling organic growth and love experimenting with SEO & ASO strategies, we'd love to hear from you!
If you are interested share your updated resume @[Confidential Information]
