IMEA (India, Middle East, Africa)
India
LIXIL INDIA PVT LTD
Employee Assignment
Not remote
Full Time
15 April 2026
Introduction
Job Description
Job Purpose
This role exists to achieve pre-set sales and revenue targets and goals in coordination with dealers and Distributor to develop product and brand image amongst retail customers & sub dealers in the assigned area.
Roles & Responsibilities
- Business Development and Sales - Plan and oversee the execution of the zonal sales efforts, contributing to organizational revenue and growth targets.
- Provide inputs to ZSM to support the development of strategic initiatives in order to achieve the business targets from the territory key accounts
- Understand and effectively communicate Grohe's value proposition to its dealers, Architects and end customers
- Maintain awareness of market trends including customer preferences, competitive action, new product introductions, etc. in their territories.
- Appointment of New Sub dealers and identifying small projects and follow up for closure.
- Business Planning Support formulation of sales and business plans for the zone aligned to the overall regional sales plans.
- Support the formulation of annual business plans for the area by providing territory related inputs.
- Cascade the sales forecast and budget for the area by weekly dealer wise targets.
- Report and review achievement of dealer wise targets and budgets on a monthly / weekly basis.
- Follow up with the sub dealers to achieve quarterly secondary targets and based on that need to plan primary sales of distributor.
- Market Expansion Strengthen the dealer network by developing new dealer in line with our store expansion strategies.
- Develop options for catchment areas within the territory that holds the potential for a Grohe outlet.
- Meet up with potential dealers and assess them in order to dealer prospects, further screen these prospects and finalize dealers.
- Execute the process of SPT approval, layout and design execution, branding activities and finally store opening.
- Coordinate and arrange activities for showroom opening show & tell events, plumber visits, joint calls to specifiers etc.
- Relationship Management - Drive excellent relationship management with dealers and influencers and ensure timely delivery and redressal of complaints.
- Weekly meetings with dealers and architects in the assigned territories as per PJP to identify any new opportunities.
- Conduct weekly meets with architects, interior designers and plumbers in order to motivate them to recommend Grohe products.
- Coordinate the communication and presentation to the architects and dealers on new product launches.
- Provide inputs to develop trade schemes that enable dealers to achieve their targets, execute these schemes, discuss & monitor dealer performance during the scheme period.
- Drive high-quality servicing of customer relationships across the territory in terms of needs recognition, timely delivery and complaint redressal.
- Efficient and Effective Dealer Operations Monitor, guide and support dealers in order to help them achieve their targets.
- In weekly visits to the dealer showrooms, inspect adherence to display and design standards; display of new products; branding requirements etc.
- Weekly stock audits with the dealers & take necessary actions to maintain a minimum amount of stock and liquidate discontinued or slow moving SKUs.
- Conduct trainings for the showroom staff to ensure that they are adequately informed about new and existing Grohe products and their features.
- Escalate any issue or risk that the dealer may be facing and work with the sales team to develop strategies to mitigate the same.
- Market Penetration Generate new leads and interact directly with end customers to help build secondary sales.
- Through influencers architects, interior designers, identify potential customers and inform the same to the ASMs; also ensure that these leads are followed up.
- Follow up actions on all leads generated by the dealers
- Understand requirements of major customers and map Grohe products.
- Timely execution of promotional activities in the territory
- Execution of the plans/ activities, within time and quality requirements.
- Order Generation and Processing Accountable for quotation submission and order fulfilment to achieve the sales & revenue targets for the area.
- Understand customer requirements and work on submitting both technical and commercial aspects of the quotations on time.
- Support the negotiations with major customers and with customers, dealers and internal finance teams in order to ensure final conversions.
- Accompany influencers or end customers in sample checks at dealer showrooms.
- Once the order has been approved, receive PO from the dealer and provide forecast to the SCM team.
- Receive PI if stock is available, else coordinate with SCM to arrange for those materials.
- Track the shipments with SCM and distribution warehouses and escalate any issues related to order delays.
- In case of defective or wrong shipments, ASM will initiate the process to reverse the materials.
Skills And Knowledge
- 5-7 years sales management experience.
- Must possess strong communication, interpersonal and presentation skills.
- Mature, self-driven and result oriented.
- Must be willing to travel throughout the assigned region.
- MBA Sales / Marketing qualification preferred or graduate with at least 5-7 years of experience.
Experience
5 to 7 years
Mandatory Skills
Sales Development, territory sales management, Primary Sales
Location
Ahmedabad & North Gujarat, India
