Senior Apparel Designer

Location: Ahmedabad (On-Site)

Employment Type: Full-time

Department: Creatives

Company Description

SWEET DREAMS (NSE: SDREAMS) is the premier sleepwear brand in India. We create products that celebrate comfort, style, and utility, providing customers with a delightful transition from work to home. As part of our continuous growth in the retail segment, we are looking for a passionate Senior Apparel Designer to join our team.

About the Role

As a Senior Apparel Designer specializing in athleisure and sleepwear, you will lead the design and development of stylish, comfortable, and innovative garments that define our brand identity. Youll manage end-to-end product creationfrom conceptualization to final productionwhile mentoring junior designers and collaborating with cross-functional teams. Your expertise will drive the creation of trend-forward, functional collections that resonate with our customers.

Role Description

1. Research & Trend Analysis

o Conduct in-depth market research and trend forecasting to identify emerging styles, fabrics, and consumer preferences.

o Develop seasonal mood boards, color palettes, and themes in alignment with the brands creative direction.

2. Design & Conceptualization

o Create original, innovative designs that blend aesthetics with functionality.

o Develop detailed tech packs, including specifications, measurements, and construction details for each design.

o Oversee the conceptualization and refinement of collections, ensuring they meet both market demands and brand standards.

3. Material & Fabric Innovation

o Source high-quality, sustainable materials that enhance comfort and performance in athleisure and sleepwear.

o Build and maintain strong relationships with fabric suppliers and vendors.

o Stay updated on advancements in fabric technologies and integrate them into designs.

4. Sample Development & Fittings

o Lead the sample development process by working closely with Product Development and Quality Assurance teams.

o Conduct fit sessions, provide detailed feedback, and ensure final samples align with design intent and quality benchmarks.

5. Team Leadership & Collaboration

o Mentor and guide junior designers, providing constructive feedback and fostering their growth.

o Collaborate with Merchandising, Marketing, and Sourcing teams to align designs with business strategies and timelines.

o Act as the primary point of contact for design-related discussions and updates.

6. Project Management

o Develop and manage seasonal design calendars to ensure timely execution of deliverables.

o Streamline workflows to enhance productivity and maintain high design standards.

o Address and resolve any challenges that arise during the design and production process.

7. Brand Identity & Innovation

o Uphold and evolve the brands aesthetic through cohesive and forward-thinking designs.

o Drive innovation by exploring new design techniques, cultural influences, and consumer insights.

o Present design concepts to stakeholders and incorporate feedback to refine collections.

Qualifications: Bachelors Degree in Fashion Design, Apparel Design, or a related field (Preferably NIFT).

Experience: 5-8 years of experience in apparel design, with a strong portfolio in athleisure and sleepwear.

Proven track record of leading successful design projects from concept to production.

Technical Skills:

o Advanced proficiency in design software (Adobe Illustrator, CorelDraw, Photoshop).

o In-depth understanding of garment construction, patternmaking, and fabric properties.

o Experience creating and managing tech packs for production.

Soft Skills:

o Strong leadership and team management abilities.

o Excellent communication and presentation skills.

o Highly organized, with the ability to manage multiple projects simultaneously.

o Creative problem-solving skills and a proactive approach to challenges.

Budget: up to 10 LPA