About the Company
GMI Cloud is a fast-growing, AI-native infrastructure company delivering high-performance GPU compute, inference services, and infrastructure for AI agents.
From large-scale compute to optimized inference and agentic workloads, GMI Cloud gives AI teams the infrastructure they need to build, deploy, and scale on one unified cloud.
One cloud for compute, inference, and agents.
About the Role
GMI Cloud is looking for a Senior APAC Marketing Manager to lead marketing strategy and execution across the region (excluding mainland China). APAC isn't one market — Singapore, Taiwan, Malaysia, Thailand, and other sub-markets each have distinct channel ecosystems, buyer journeys, and content preferences. This role isn't about running one playbook everywhere; it's about designing a set of differentiated but coordinated approaches that reinforce each other.
What You'll Do
1. Regional Market Strategy & Approach
- Design differentiated, market-specific playbooks across GMI's APAC footprint (Singapore, Taiwan, Malaysia, Thailand, and other priority markets) — channel priority, content tone, and campaign cadence should reflect each market, not a single template
- Continuously evaluate and refine channel strategy across mainstream regional platforms (e.g., LinkedIn, local trade media, regional tech publications) to keep investment aligned with actual conversion by market
- Rationalize the events calendar, consolidating budget and team bandwidth around high-value moments (e.g., major AI/tech conferences, regional trade shows) rather than spreading thin across low-yield events
- Build out enterprise GTM content and event strategy for priority markets across Southeast Asia (e.g., AgentBox and Prime Inference-focused enterprise events and webinars), and assess where that model can extend further
2. Brand Narrative, Content & Product-Led Growth
- Translate GMI's core brand narrative (five-pillar content strategy, Inference/Compute weighting) into content that fits each market's context — genuine localization, not direct translation
- Bring a product-led growth lens to brand execution — design and run public product launches that use the product itself as the primary growth and conversion mechanism, not just an announcement wrapped in marketing
- Use product launches as a wedge into specific industry verticals — mapping launch messaging, positioning, and follow-through content to the verticals most likely to convert
- Coordinate regional adaptation of social, web, and event content, keeping the global narrative framework consistent without feeling forced
- Build a content calendar and cadence that maps market activity, product launches, and industry events into one unified schedule
How We'll Measure This Role
- Channel performance by market — lead and pipeline generation across LinkedIn, regional trade media, and event channels in each priority market
- Product launch impact — activation and conversion driven directly through launch mechanics, and vertical-specific pickup following a launch
- Content cadence and consistency — steady output aligned with the brand narrative framework
- Event ROI — whether consolidated investment in core events produces measurable pipeline or brand impact
- Cross-functional alignment — how well marketing execution tracks with product launches, partnership timing, and sales targets
What We're Looking For
- 10+ years of marketing experience, including hands-on ownership across multiple APAC sub-markets (Singapore, Taiwan, Southeast Asia, or similar)
- A track record spanning multiple marketing functions — brand, content, demand gen, product marketing — rather than depth in a single lane
- Direct experience with product-led growth: running public product launches where the product itself drives adoption and conversion, and translating launch momentum into vertical-specific pipeline
- Experience designing regional market strategy from scratch, not just executing an existing plan
- Familiarity with mainstream regional channels — LinkedIn, local trade press, industry events, regional tech media — and the ability to design channel and content strategy accordingly by market
- Proven experience localizing brand narrative into region-specific content — understanding the balance between global consistency and local relevance
- Strong cross-functional collaboration skills, able to align with Product, Sales, and Partnerships on priorities
- Fluent in English, with additional regional language ability (Mandarin or Southeast Asian languages) a plus
- Working understanding of, or strong interest in, AI infrastructure, GPU cloud computing, or inference services
Bonus Points
- B2B SaaS or cloud/AI infrastructure marketing experience
- Experience marketing into Southeast Asian tech ecosystems (Singapore, Malaysia, Thailand, Indonesia, Vietnam)
- Experience organizing large industry trade shows or regional AI conferences
- Experience managing content teams or working alongside Developer Advocate / community functions
