Location - Remote (India)
About Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a Leader by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com
Key Requirements
- Bachelor's degree in Computer Science, Information Systems or Statistics
- 4-6 or more years of experience working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms, Visualization Platforms, Google BigQuery
- Hands-on experience managing large digital marketing data sets to deriving insights
- Hands on experience on CRO tools such as VWO, Dynamic Yield
- Limited Working experience with scripting languages like R, Python, etc
- Must have a clear understanding of Google Marketing Platform, and how to leverage the Google stack to the greatest advantage of clients
- Strong analytical, visual thinking and communication with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data and develop actionable recommendations
- Ability to clearly communicate processes, strategies and requirements to internal and external stakeholders
- Roles & Responsibilities
- Lead and own the analysis of highly complex data sources, identifying trends and patterns in data and make recommendations based on analysis results
- Ability to recommend the right tests on CRO platforms leveraging the insights from the analytics platforms
- Perform root cause analysis on complex data anomalies and working closely data stewards to defi ne best practice
- Analyze data and generate insights in form of revenue/growth prediction, trends and anomalies, customer segmentation, pathing analysis and more
- Facilitate review sessions with management, business users and other team members
- Work closely with the project management teams to drive delivery and engagement
- Drive performance of analytics and tagging capabilities to impact overall business results
- Provide support and mentorship to the team members, ensuring they are progressively able to take on more complex tasks and upskill others
- Find opportunities to cross-sell other services, including data analysis, attribution analysis, ad-tech, CRM integration, marketing automation, etc
- Able to manage projects and delegate work seamlessly amongst the team members, to ensure that all deliverables are as per the standards within the given timelines.
Functional competency required
- SQL, R and Python (recommended)
- Google/Adobe Analytics, CRO/Personalization Platforms Tag Management, Mobile Measurement Platforms, Google BigQuery (recommended)
Join us in our journey while we turn data into actionable insights and improve the performance of our global clients!
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