Senior Analyst, Digital Marketing
About The Role
We're seeking a Senior Paid Media Analyst to join our team to develop, execute & optimize high-performing digital advertising strategies & campaigns. The ideal candidate will have deep expertise in paid media with a specific focus on bidding strategies, media planning, and buying across all Paid search, Paid social, Display and programmatic advertising platforms.
Responsibilities:
- Develop, implement, and optimize paid media campaigns across search, social, display, video & programmatic platforms
- Create and refine advanced overall paid media and bidding strategies to maximize campaign performance and ROI
- Manage media planning and buying processes, including budget allocation, channel selection, and audience targeting
- Analyze campaign performance data and provide actionable insights to improve results
- Report effectively on the performance of all paid media campaigns across channels through tools like Looker studio, Power BI & tableau etc.
- Should be able to connect the dots in performance marketing for paid media campaigns performance, tag/pixel implementation and overall campaign communication & objectives
- Forecast, track, and report on key performance metrics against campaign objectives
- Stay current with industry trends, platform updates, and best practices in paid media
- Collaborate with cross-functional teams to ensure alignment with overall marketing strategy
- Monitor competitive activity and identify new opportunities in the paid media landscape
- Manage relationships with media vendors and platform representatives
Requirements:
- 3-5 years of experience in digital marketing with a focus on paid media
- Advanced knowledge & expertise in bidding strategies (manual CPC, enhanced CPC, target CPA, target ROAS, maximize conversions etc.)
- Proven experience in media planning and buying across multiple channels
- Strong analytical skills with proficiency in campaign optimization and performance analysis
- Experience with major advertising platforms including Meta Ads, LinkedIn Advertising, and programmatic platforms
- Working knowledge of analytics tools such as Google Looker studio, Analytics and Google Tag Manager
- Excellent communication skills and ability to translate complex data into actionable insights
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
