Senior Analyst-Data Analytics

American Express TRS

Gurugram, Gurugram, India

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Job Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. Within USCM, the Marketing, Membership & Investment Optimization team (MMIO) delivers data-driven decision making, analytics & business planning to drive profitable growth through personalization strategy and optimized investment decisions.

Sr. Analyst, US Consumer Paid Media Analytics as part of MMIO team will beresponsible for driving profitable acquisition growth through innovative targeting solutions, test and learn set-up and robust measurement for the Paid Media channel. This role will also drive insights into top of funnel analytics in the evolving GenAI-driven marketing space.

This role is uniquely positioned to leverage a variety of skills including digital analytics, data insights, testing, and partner collaboration. The ideal candidate is a results-oriented individual who has demonstrated sound analytical thinking.

Key Responsibilities:

Drive targeting and personalization tactics within top of funnel marketing channels.

Analyzing performance of current initiatives, share findings and solutions.

Optimize performance, drive efficient growth and customer experience through robust experimentation.

Define key KPIs, drive insights on user behavior shifts and enable robust tracking for forward-looking AI marketing strategy.

Work in a dynamic, fast changing environment, with attention to detail and effective communication skills.

Qualifications:

Strong ability to drive results; self-starter.

Expertise in application of analytics (applied statistics/quantitative methods) for solving business problems. Hands-on experience with digital analytics / managing paid channels is a plus.

Ability to multi-task, operate effectively under changing conditions and prioritize initiatives based on business objectives.

Excellent collaborator with ability to effectively lead and drive.

MBA or equivalent degree in economics, statistics, finance, mathematics, etc. preferred.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.