About Whirlpool India
Whirlpool of India Limited, headquartered in Gurugram, is a leading home appliances company dedicated to enhancing life at home and inspiring generations through its trusted brands. The company operates three state-of-the-art manufacturing facilities in Faridabad, Pune & Puducherry, each reflecting Whirlpool's commitment to providing best-in-class consumer solutions. Further driving innovation, the company has a Technology & Engineering Center, where India's world-class talent architects the next generation of home innovation. In the 2024-25 fiscal year, Whirlpool of India reported approximately INR 8110 Cr in annual revenue and employed 2193 people. More information is available at www.india.whirlpool.in
The team you will be a part of
The Channel Sales (Commission) team is responsible for selling products and services to a wide range of highly complex or major accounts and customers and execution of sales plans, targets and budgets within the overall regional and business unit sales strategy. Accountable for increasing sales/client ratio and expanding customer base.
This Role In Summary
We are seeking a highly motivated and results-oriented person - (Manager) to drive and manage our business operations on the Government e-Marketplace (GeM) portal along with CPC & CSD Channel India, specifically within the Consumer Electronics segment. The ideal candidate will have a deep understanding of the GeM platform, government procurement processes, and the consumer electronics market landscape. This role is crucial for scaling our presence and profitability in the government and institutional sector.
Your Responsibilities Will Include
GeM Platform & Business Development
- Strategic Growth: Develop and execute a comprehensive strategy to maximize sales, market share, and revenue growth within the Consumer Electronics category on the GeM portal.
- Tender Management: Monitor, analyze, and strategically bid on relevant GeM tenders, including Bunch Bids, Reverse Auctions, Custom Bids, and Normal Bids, ensuring strict adherence to all tender terms and conditions and maximizing win rate.
- Product Catalog Management: Oversee the end-to-end listing, cataloging, and timely updation of all consumer electronics products (e.g., Laptops, Desktops, Printers, Monitors, Televisions, and related IT Hardware) with accurate specifications, competitive pricing, and compliance certifications on the GeM portal. Compliance & Documentation: Ensure absolute compliance with all GeM rules, policies, and regulations. Manage the collection, verification, and timely submission of all necessary documentation (e.g., OEM Authorization letters, Technical Specifications, Compliance Certificates like BIS, BEE Star Rating, ISI Mark).
- Market Intelligence: Track competitor activities, pricing strategies, and new product listings on the GeM platform to maintain a competitive edge. Institutional Stakeholder Management & Sales
- Client Relationship: Act as the primary Point of Contact (POC) for all Government buyers (Central/State Ministries, PSUs, Autonomous Bodies) on the GeM platform, building strong, long-term relationships.
- Order to Cash Cycle: Take complete ownership of the sales process from order placement on GeM (CRAC generation) to final payment realization, coordinating all internal steps.
- Coordination: Liaise effectively with internal Operations, Supply Chain, Logistics, Finance, and Technical teams to ensure seamless execution, on-time product delivery, installation, and payment processing.
- Issue Resolution: Promptly and efficiently handle all institutional customer inquiries, escalations, and post-sales coordination. Analytics & Reporting Performance Monitoring: Track, analyze, and report on key performance indicators (KPIs) such as revenue, bid success rate, conversion rates, order fulfilment efficiency, and payment realization cycle on a daily, weekly, and monthly basis.
- MIS Reporting: Prepare accurate and insightful MIS (Management Information System) reports for senior management detailing business progress, market trends, and strategic recommendations for process improvement.
Minimum Requirements
Minimum 2-3 years of total experience in GeMSales, Business Development, or Key Account Management, with a primary focus on the GeM portal along with CPC & CSD Listing.
Preferred Skills And Experiences
Graduate in any discipline (B.E./B.Tech. preferred). MBA/PGDM in Sales/Marketing is highly desirable.
Connect with us and learn more about Whirlpool India.
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
At Whirlpool India, we value and celebrate diversity. Whirlpool India is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
