Senior Analyst

Market Mix Modeling (MMM)

Location: Bengaluru | Experience: 2–6 years

Role Summary

We are looking for an Analyst to support the development and optimization of Market Mix Models (MMM) that drive marketing effectiveness and business growth. The role involves analyzing data, generating actionable insights, and collaborating with stakeholders to improve marketing ROI.

Key Responsibilities

Develop, validate, and interpret Market Mix Models to support strategic decision-making.

Analyze marketing and business performance data to identify trends and opportunities.

Provide actionable recommendations to optimize marketing investments and campaign performance.

Collaborate with cross-functional teams to gather business requirements and ensure model relevance.

Monitor market dynamics and continuously improve modeling methodologies and analytical frameworks.

Expected Outcomes

Deliver accurate and timely MMM analyses contributing to improved marketing ROI.

Generate actionable insights that support business growth and marketing effectiveness.

Maintain strong stakeholder relationships and ensure high satisfaction with analytical outputs.

Qualifications & Skills

2–6 years of experience in Marketing Analytics, Market Mix Modeling, or Data Analytics.

Strong understanding of statistical analysis and modeling techniques.

Proficiency in tools such as Python, R, SQL, SAS, or similar analytical platforms.

Excellent analytical, problem-solving, communication, and stakeholder management skills.

Detail-oriented with the ability to translate complex data into business insights.

Why Join Us

Be part of a data-driven organization where your insights directly influence business strategy and marketing success. Work in a collaborative environment that values innovation, continuous learning, and professional growth.