Location: Remote
Experience: 4–7+ Years
Employment Type: Part-Time (15–20 Hours/Week) with Potential Full-Time Conversion After 3 Months
About the Role
We are seeking a highly analytical and results-driven Senior Amazon PPC Expert to lead advertising strategy, execution, and optimization across multiple Amazon brands. The ideal candidate will have deep expertise in Amazon Advertising, campaign scaling, profitability analysis, audience targeting, and performance optimization.
This role requires someone who can independently develop and execute advertising strategies that drive revenue growth, profitability, and long-term account success across multiple marketplaces.
Key Responsibilities
Amazon Advertising Strategy & Campaign Management
- Develop and execute Amazon advertising strategies aligned with business goals.
- Manage advertising performance across multiple brands and marketplaces.
- Create, manage, and optimize Sponsored Products, Sponsored Brands, Sponsored Brand Video, Sponsored Display, and Amazon DSP campaigns (preferred).
- Implement advanced bidding, budget allocation, keyword harvesting, search term optimization, and negative keyword strategies.
- Optimize campaign structure, placements, and targeting to improve performance.
- Monitor and improve TACOS, ACOS, ROAS, CPC, CTR, CVR, and other advertising KPIs.
Advanced PPC & Growth Initiatives
- Develop and manage dayparting, budget pacing, seasonal campaigns, product launch campaigns, ranking campaigns, and defensive/offensive advertising strategies.
- Analyze customer behavior, search trends, and market opportunities.
- Lead advertising strategies for new product launches and marketplace expansion initiatives.
- Coordinate PPC efforts with promotions, pricing strategies, inventory planning, deals, and coupons.
Amazon Marketing Cloud (AMC)
- Build, analyze, and interpret AMC reports.
- Evaluate customer journeys and attribution paths.
- Develop audience segmentation strategies and actionable recommendations using AMC insights.
- Support audience-based targeting and DSP initiatives when applicable.
Attribution, Influencer & External Traffic
- Utilize Amazon Attribution to measure external traffic performance.
- Collaborate with social media, influencer, and marketing teams to drive qualified traffic.
- Manage and optimize Amazon Creator Connections campaigns.
- Evaluate creator performance and integrate creator marketing with PPC strategies.
Reporting & Analytics
- Prepare weekly and monthly performance reports.
- Analyze campaign data and provide actionable recommendations.
- Identify performance trends, root causes, and optimization opportunities.
- Forecast advertising spend, revenue growth, and scaling opportunities.
- Present findings and recommendations to stakeholders and clients.
Requirements
Must Have
- 4+ years of hands-on Amazon PPC management experience.
- Proven experience managing accounts with significant monthly ad spend.
- Expert knowledge of Sponsored Products, Sponsored Brands, Sponsored Brand Video, Sponsored Display, and Amazon Advertising Console.
- Strong understanding of:
- Dayparting
- Search Query Performance (SQP)
- Brand Analytics
- Retail Analytics
- Share of Voice Analysis
- Keyword Ranking Strategies
- Budget Optimization
- Campaign Scaling Methodologies
- Advanced Excel and/or Google Sheets skills.
- Strong analytical, reporting, and problem-solving abilities.
- Experience managing multiple Amazon brands simultaneously.
Preferred Qualifications
- Amazon Marketing Cloud (AMC) experience.
- Amazon DSP campaign management experience.
- Amazon Creator Connections experience.
- Amazon SEO and listing optimization knowledge.
- Product launch and ranking strategy experience.
- Pricing strategy and inventory-aware advertising management.
- Strong understanding of Amazon's algorithm, marketplace dynamics, and retail operations.
Success Metrics
- Revenue growth across managed accounts.
- Improvement in TACOS and account profitability.
- Efficient advertising budget utilization.
- Growth in keyword rankings and organic visibility.
- Successful product launches and marketplace expansion.
- Increased attributed sales through PPC and Creator Connections.
- High client satisfaction and account retention.
- Consistent achievement of growth and performance targets.
Ideal Candidate
You are a full-funnel Amazon advertising strategist who understands how PPC, SEO, pricing, promotions, inventory, Creator Connections, Amazon Marketing Cloud (AMC), DSP, and external traffic work together to drive sustainable growth. You can identify opportunities, solve complex account challenges, and deliver measurable business results with minimal supervision.
Engagement Model
- Initial engagement will be part-time (15–20 hours per week).
- After a 3-month evaluation period, the role may continue as a part-time consulting engagement or transition to a full-time position based on performance and business needs.
