Experience: 3–5 Years
Location: Gurgaon
Employment Type: Full-Time
Salary Range: ₹15–24 LPA
Job Summary
We are looking for a performance-driven Senior Ads Strategist with strong expertise in Meta Ads and Google Ads. This role focuses on end-to-end campaign execution, optimization, A/B testing, performance analysis, and mentoring junior team members. The ideal candidate should have hands-on paid media experience across B2B SaaS or DTC brands and a strong analytical mindset.
Must Have Skills
- 3–5 years of hands-on paid media experience
- Strong expertise in:
- Experience building and optimizing campaigns end-to-end
- Strong understanding of:
- Campaign optimization
- Bidding strategies
- Audience targeting
- Creative testing
- Experience with A/B testing and performance analysis
- Ability to audit ad accounts and identify optimization opportunities
- Strong analytical and problem-solving skills
- Good written communication skills
- Experience in Agency / B2B SaaS / DTC marketing environments preferred
Good to Have
- Experience handling both B2B SaaS and DTC accounts
- Familiarity with YouTube Ads
- Knowledge of:
- Attribution models
- Conversion tracking
- GA4
- Looker Studio
- Experience with:
- Conversion API (CAPI)
- Enhanced conversions
- Server-side tracking
- Understanding of landing page optimization and CRO concepts
- Experience analyzing ad creatives and identifying winning patterns
- Familiarity with:
- Audience research frameworks
- CRM integrations
- Lead quality tracking
- Strong spreadsheet and reporting skills
- Knowledge of platform automation tools, scripts, and rules
- Experience troubleshooting tracking or campaign delivery issues
- Curiosity toward AI tools for reporting, testing, and workflow efficiency
Key Responsibilities
- Manage and optimize paid media campaigns across Meta Ads and Google Ads
- Own campaign setup, audience strategy, bid management, and creative rotations
- Run hypothesis-driven A/B tests and analyze campaign performance
- Monitor campaign metrics and provide actionable insights
- Prepare weekly optimization and performance reports
- Collaborate with designers, analysts, and copywriters for campaign execution
- Mentor junior strategists and review campaign builds
- Participate in regular campaign and strategy review sessions
- Stay updated with platform changes, trends, and best practices
Additional Information
- Individual Contributor (IC) role focused on execution and optimization
- Opportunity to work on high-growth B2B SaaS and DTC brands
- Fast-paced and performance-driven work environment
- Strong focus on structured thinking, experimentation, and continuous learning
Skills: bidding strategies,campaign optimization,agency,creative testing,a/b testing,b2b saas,dtc,meta ads,google ads,audience targeting
