Senior Ad Strategist,536
Location: Gurugram (On-site | Final round in person)
Experience: 36 Years
Compensation: 3045 LPA
Employment Type: Full-time
Role Overview
We are looking for a
Senior Ad Strategist to lead high-impact paid media initiatives for multiple high-value client accounts. This role requires deep hands-on expertise in performance marketing, strong ownership of campaign execution, and the ability to translate business strategy into scalable, data-backed advertising outcomes.
You will act as a
Subject Matter Expert (SME) for paid media, work closely with senior consultants, and mentor junior team members while driving measurable growth across channels.
Why Join This Role
- Strategic Impact: Lead complex, high-budget paid media campaigns from strategy to execution
- Cross-functional Collaboration: Partner with senior consultants, analytics, creative, and tech teams
- Ownership & Leadership: Take full responsibility for client outcomes and team guidance
- Advanced Tooling: Leverage AI, automation, and data-driven marketing technologies
- Career Growth: Accelerated path toward leadership and influence within the paid media function
What You'll Do
First 30 Days Strategic Alignment & Onboarding
- Understand consulting-led performance marketing frameworks and campaign systems
- Learn how AI, automation, and analytics are integrated into campaign execution
- Collaborate with senior stakeholders to align on client goals and growth strategies
- Audit existing campaigns to identify quick wins and strategic gaps
- Contribute to planning discussions for active and upcoming accounts
Next 60 Days Ownership & Execution
- Own end-to-end paid media execution across assigned accounts
- Lead campaign planning and media buying with a cross-channel approach
- Implement advanced creative testing, audience segmentation, budget allocation, and bid strategies
- Apply automation and AI tools to proactively improve performance
- Mentor junior paid media executives and analysts
Beyond 90 Days Strategic Leadership & Innovation
- Lead paid media strategy for key accounts aligned to broader business objectives
- Develop scalable campaign playbooks, tracking systems, and reporting templates
- Launch full-funnel performance initiatives with creative and analytics teams
- Introduce new testing frameworks, platform innovations, and optimization ideas
- Contribute to the evolution of the paid media practice at scale
Must-Have Skills & Experience
- 36 years of hands-on paid media experience, primarily on Facebook/Meta Ads
- Exposure to Google Ads, TikTok, LinkedIn, or programmatic platforms
- Proven experience managing and scaling high-budget, complex campaigns
- Strong expertise in creative testing, audience targeting, bid management, and funnel optimization
- Solid understanding of tracking & measurement: GTM, Meta Pixel, Conversion APIs
- Data-driven mindset with the ability to analyze metrics and implement optimizations
- Experience using marketing automation, AI tools, and light scripting/coding
- Excellent communication skills for client-facing and internal collaboration
- Ability to multitask across multiple accounts in a fast-paced agency environment
Additional Requirements
- Minimum 1.5 years of continuity in at least one organization (job stability is mandatory)
- No career gaps will be considered
- Freelancing experience should be less than 1 year and not in the last 2 years
- Strong educational background preferred
- Willingness to be flexible and available on weekends when required
Interview Process
- 45 interview rounds, including:
- At least one in-office round
- One assignment-based evaluation
- The final round will be conducted in person
Location Requirement
- Candidates must be based in Gurugram
- Candidates from outside Gurugram will require strong relocation or commute justification
Skills: conversion apis,facebook/meta ads,linkedin,meta pixel,tiktok,google ads,gtm
