Senior Account Executive

Job Title: Senior Account Executive Integrated Healthcare Practice (IHCP)

Location: Mumbai

Experience: 2 to 4 years

Company: Adfactors PR

About the Role:

We are looking for a confident, driven and diligent communications professional to join our Integrated Healthcare Practice at Adfactors PR, India's largest and most awarded PR consultancy. The ideal candidate should bring strong media relations, research skills, storytelling, and client servicing skills.

Prior experience in working with healthcare & pharma clients and/or an educational background in health sciences is mandatory.

Key Responsibilities:

• Build and maintain strong relationships with media, influencers, podcasters, youtubers, industry stakeholders and other sector KOLs (key opinion leaders)
• Draft well-researched, narrative-driven content pieces such as press releases, authored articles, media briefing books, etc. that are aligned with client objectives and relevant for the media/intended audience
• Coordinate with internal and external stakeholders for execution of integrated campaigns (earned + digital)
• Track media coverage, prepare reports, and analyse campaign outcomes
• Stay updated on industry trends, regulatory changes, and healthcare communication best practices
• Regularly keeping minutes of key meetings with clients, and taking charge of internal process requirements for quality under the guidance of his/her reporting manager

Desired Profile:

• 2 to 4 years of experience in public relations and/or integrated communications
• Exposure to healthcare, pharma, wellness, or life sciences sectors will be an advantage
• Agency experience will be another advantage

Desired skillsets:

TECHNICAL/CORE SKILLS

SOFT SKILLS

Understanding of media landscape

Clear and effective communication

• Understanding and summarising briefs clearly
• Ability to articulate thoughts and ideas
• Presentation skills

Media Relations

Networking

Client Servicing

Critical thinking

Research & Writing

Agility and proactivity

Event Management and Coordination

Ability and willingness to learn new things

Familiarity with healthcare sub-segments and regulatory landscape

Attention-to-detail and perseverance

Proficiency of MS Office Suite - especially, Powerpoint, Word, Excel and Outlook

Ability to manage multiple tasks and deadlines effectively