Sen Digital Marketing Manager

Location: Delhi NCR

Experience: 610 years

Industry: Automotive / Services / Multi-location Businesses

Reporting To: Head Digital

We are looking for a Digital Marketing Manager who can lead, control, and optimise digital performance across multiple brands and locations. This role is not about hands-on execution alone, but about direction, accountability, budget ownership, and performance management of existing digital teams.

The ideal candidate should be data-driven, calm under pressure, and strong on execution discipline, with a clear understanding of ROI and business outcomes.

Key Responsibilities

• Own and manage monthly digital marketing budgets ranging from 1020 lakh
• Plan, allocate, and optimise budgets across Google Ads, Meta, SEO, Social Media, and other channels
• Drive lead generation, lead quality, CPL optimisation, and ROI
• Direct and review work of internal teams (Paid, SEO, Social, Creative) without micromanaging
• Set clear KPIs, track weekly/monthly performance, and ensure accountability
• Ensure clean, accurate, and transparent reporting of spend, performance, and outcomes
• Work closely with sales and CRM teams to improve lead quality and conversions
• Identify performance gaps early and take corrective actions
• Maintain process discipline, data control, and governance across platforms
• Present performance insights and recommendations to senior management

Key Skills & Requirements

• 610 years of experience in Digital Marketing with strong performance marketing exposure
• Hands-on understanding of Google Ads, Meta Ads, SEO, Analytics, and CRM-driven lead tracking
• Proven experience in budget management and ROI optimisation
• Strong analytical and reporting skills
• Ability to manage multiple stakeholders and teams calmly and professionally
• Experience in automotive, real estate, education, healthcare, or multi-location businesses is a plus
• Comfortable working in a high-accountability, KPI-driven environment

What We're Looking For

• Ownership mindset takes responsibility for numbers, not just activities
• Structured thinker brings clarity, process, and discipline
• Stable leader manages teams without drama or politics
• Business-focused understands revenue impact, not just marketing metrics

Why Join Us

• Opportunity to lead digital performance for multiple brands
• High visibility and ownership
• Fast-paced, execution-driven environment