Search Marketing Specialist

Company Description

Optima Response is a Digital First advertising and amrketing agency based in Chennai. Started in 2008, Optima Response offers a diverse range of solutions, like building websites, Performance MArketing across Google, Meta and other platforms, e-commerce, as well as print advertising, and TV commercials. The organization has supported numerous global, national, and emerging companies in delivering value and achieving results. With a focus on innovation and creativity, Optima Response is dedicated to providing end-to-end marketing solutions for its clients.

Role Description

This is a full-time, on-site role for a Search Marketing Specialist based in Chennai. The Search Marketing Specialist will be responsible for developing, managing, and optimizing paid search campaigns as well as SEO, conducting keyword research, and analyzing web traffic data using analytics tools. The role will also involve closely collaborating with the marketing team to execute digital marketing strategies while ensuring alignment with the company's business objectives.

Qualifications

• Strong skills in Digital Marketing, Paid Search Campaigns
• Proficiency in conducting Keyword Research and implementing search engine optimization (SEO) techniques
• Experience in Web Analytics, with the ability to analyze data and generate actionable insights
• Excellent organizational and time-management skills to manage multiple campaigns effectively
• Strong analytical thinking and attention to detail
• Familiarity with marketing trends and a proactive approach to learning new tools and strategies
• Relevant certifications in digital marketing or search engine marketing are an asset
• Bachelor's degree in Marketing, Business, Communications, or a related field