Search Market Intelligence Specialist

Summary
The Search Market Intelligence Specialist will lead market and competitor research in Search and AI engines, search intent mapping, and user journey analysis across traditional search engines and AI platforms (AEO/GEO) for both SEO and brand marketing-led web content. This role focuses on generating actionable search intelligence, identifying user trends, and delivering insights to Content Production to ensure maximum ROI on content investments across blog, resource, and marketing pages.

Job Responsibilities:

• Search Market Intelligence & Search Intent Mapping:
  • Analyze large-scale search market trends, search volume changes, and evolving user query patterns across Google, ChatGPT, Gemini, Perplexity, and Claude.
  • Map user search journeys and intent stages (informational, comparison, transactional) to identify high-value opportunity gaps and target audiences.
  • Provide data-driven strategic inputs to Content Production to ensure content investments are grounded in validated search intelligence and deliver maximum ROI.
• Research and Opportunity Identification:
  • Carry out large-scale keyword research and content gap analyses across traditional search engines and AI platforms (ChatGPT, Gemini, Perplexity).
  • Map keywords and prompts to funnel stage and intent (informational, comparison, transactional). Identify non-brand and competitor-comparison opportunities.
  • Track competitor content and LLM share of voice, and turn findings into specific content plays.
• On-page and Content Optimization:
  • Lead on-page optimization programs covering metadata strategy, content structure, internal linking, and semantic optimization.
  • Refresh, consolidate, or retire underperforming content. Prevent cannibalization and manage content decay.
  • Co-own topic tags, editorial categories, and role/audience pages across the blog and resource library, including featured-content decisions and content types tailored to executive, IT-admin/procurement, and practitioner audiences.
• Briefs on AI Search and AEO Automation:
  • Execute strategies to optimize content for AI-powered search, including entity and semantic optimization.
  • Enable AEO content checklist to be included in every blog post and content brief: answer-first structure, intent-based headings, TLDRs, Q&A sections, glossaries, comparison tables, structured lists, schema, and multi-LLM citation readiness.
  • Use AI-visibility and content tooling to identify which formats and pages drive LLM citations, and inform and recommend the adjustment of the content plan accordingly.
• Insights & Content ROI Enablement:
  • Deliver structured research insights, intent frameworks, and data-backed recommendations to Content Production teams and agency partners to maximize content efficiency and ROI.
• Launch and Campaign Integration:
  • Support Sr. SEO Manager and SEO Director with cross-functional teams to build SEO into product launches, campaigns, and content initiatives at scale.
  • Collaborate with Web Experiences & Growth, Corporate Marketing, and Marketing Strategy & Insights to keep plans aligned to marketing-page priorities.
• Measurement and Reporting:
  • Track and report on content ROI metrics, evaluating how search-intelligence-driven content performs in organic traffic, user engagement, and AI citation share.
  • Define KPIs focused on content investment efficiency, search market coverage, intent alignment, and share of voice across traditional search and AEO surfaces.

• 5 years in content SEO, content strategy, or organic growth, ideally in B2B SaaS.
• Strong background in search market intelligence, search intent analysis, and user journey mapping across traditional and AI-driven search ecosystems.
• Strong SEO fundamentals and working knowledge of AEO/GEO practices.
• Proven program management skills and the ability to influence without authority across cross-functional teams.
• Proven ability to translate complex search intelligence and data into high-ROI recommendations for content production and strategy teams.
• Hands-on use of SEO/AEO tooling such as BrightEdge, Profound, Ahrefs, Semrush, Screaming Frog, GA4, and Search Console.
• Strong writing and briefing skills and analytical rigor.
• Strong cross-functional collaborator, able to co-own a shared roadmap and scorecard with a technical SEO/AEO counterpart.
• India contractor fit: able to work Hyderabad hours with overlap with US Pacific stakeholders, and fluent written English.

• Relevant educational background in marketing, business, or a related field is preferred.

#AditiConsulting
# 26-06857