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Policybazaar.Com

Search Engine Optimization Team Lead

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Job Description

Job Title: SEO Team Leader

Experience Required: 3-5 Years

Industry Preference: Must be from the B2C industry.

Location: Gurugram, Haryana

About the Role:

We are seeking a growth-oriented SEO professional from the B2C industry who can lead end-to-end organic search initiatives, combining strategic vision with hands-on execution. The ideal candidate will have a proven track record in driving organic growth through technical SEO, content strategy, and data-driven optimization. This role is ideal for someone who has experience mb→ 10) to deliver sustained performance and visibility.

Key Responsibilities:

• Develop and implement comprehensive SEO strategies aligned with business goals to drive measurable organic growth.

• Lead both foundational SEO initiatives (0 → 1) — including keyword research, site structure, and content strategy — and scaling efforts (1 → 10) for optimization and growth.

• Oversee all aspects of on-page, off-page, and technical SEO, ensuring adherence to best practices.

• Collaborate with content, marketing, and development teams to integrate SEO across all digital intiatives.

• Conduct regular technical audits to identify and resolve crawl, indexing, and site performance issues.

• Drive website architecture enhancements, manage site migrations, and ensure SEO health across platforms.

• Leverage tools like Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Google Analytics to monitor, analyze, and improve SEO practices performance.

• Stay current with Google algorithm updates, emerging trends, and industry best.

• Analyze SEO metrics, generate insights, and present recommendations for data-driven decision making.

Key Qualifications & Skills

• 3 years of proven experience in SEO within the B2C industry.

• Strong understanding of Google's algorithms, ranking factors, and SEO Trends.

• Demonstrated ability to build and scale SEO strategies—from setup to exponential growth.

• Expertise in technical SEO, including audits, structured data, and site optimization.

• Working knowledge of HTML, CSS, and JavaScript for collaboration with development teams.

• Experience in site migrations, page speed optimization, and content performance analysis.

• Analytical mindset with strong proficiency in SEO reporting and insights generation.

• Excellent communication, project management, and cross-functional collaboration skills

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About Company

Job ID: 148516773

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