Key Responsibilities
Strategy & Execution
- Develop and implement advanced SEO strategies to achieve 10%+ growth in organic clicks, impressions, and keyword rankings quarter-over-quarter.
- Drive content optimization leveraging Generative AI and LLMs for scalable, high-quality content creation and semantic search alignment.
Internal Linking Strategy
- Design and implement a comprehensive internal linking framework to improve site navigation, distribute link equity, and enhance user experience.
- Use data-driven insights to identify orphan pages and optimize anchor text for contextual relevance.
- Collaborate with content and product teams to ensure internal linking supports priority keywords and conversion paths.
Performance Management
- Monitor and improve keyword performance, CTR, and SERP visibility using data-driven insights.
- Set clear KPIs for organic growth and ensure consistent achievement of targets.
Advanced SEO & Innovation
- Implement AI-powered SEO tools for predictive keyword analysis, automated content briefs, and entity-based optimization.
- Stay ahead of search engine algorithm updates and emerging trends in Generative AI, LLMs, and voice search optimization.
- Integrate structured data and schema markup for enhanced rich results.
Requirements
- Experience: 5+ years in SEO.
- Proven track record of delivering 10%+ growth in organic traffic and keyword performance.
- Strong expertise in on-page optimization.
- Familiarity with Generative AI tools, LLMs, and their application in SEO workflows.
- Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Google Search Console).
- Analytical mindset with advanced knowledge of Google Analytics, GA4, and data visualization tools.
Preferred Skills
- Experience in fintech or financial services domain.
- Knowledge of programmatic SEO, entity-based optimization, and semantic search.
- Understanding of E-E-A-T principles and compliance with financial content guidelines.
KPIs for Success
- 10%+ growth in organic clicks and impressions per quarter.
- Improved keyword rankings for high-intent and transactional queries.
- Enhanced CTR and engagement metrics from organic channels.
- Successful integration of AI-driven SEO strategies into workflows.
