Search Engine Optimization Specialist

Location: Vadodara (Work from Office)

Experience: 47 Years (SEO / CRO / PLG SEO / AEO / SEO Analytics)

Language: Fluent English (Mandatory)

Company: ZeusInfinity Services

Joining: Immediate

ZeusInfinity Services is a fast-growing global marketing and technology company helping B2B SaaS and service businesses scale through full-stack growth strategies.

We are looking for a Growth SEO Specialist who goes beyond traditional SEO someone who can drive conversion-led organic growth, leverage product-led SEO (PLG) frameworks, optimize for AI-driven search (AEO), and build data-driven SEO systems that directly impact revenue.

This role is not just about rankings it's about traffic activation conversion revenue.

• Plan and execute end-to-end SEO strategies aligned with revenue and conversion goals
• Build CRO-driven SEO funnels (Impression Click Engagement Conversion)
• Identify and optimize:
• High-intent keyword clusters
• Bottom-of-funnel and product-led pages
• Conversion drop-off points in organic journeys
• Work closely with product/service teams to:
• Build PLG SEO assets (tools, calculators, comparison pages, landing flows)
• Align SEO with user activation and onboarding journeys

• Optimize content for:
• Search engines (Google)
• Answer engines (ChatGPT, Gemini, Perplexity, etc.)
• Implement:
• Structured data / schema for AI discoverability
• Entity-based SEO and topical authority building
• Build strategies for:
• Featured snippets
• Zero-click searches
• AI-generated answer visibility

• Drive SEO decisions using:
• Google Analytics (GA4)
• Google Search Console
• Heatmaps / user behavior tools
• Analyze:
• CTR gaps
• Conversion rates from organic traffic
• Funnel drop-offs
• Run experiments (A/B testing) on:
• Meta titles/descriptions
• Landing pages
• Content structure
• Build dashboards and insights for:
• Traffic quality (not just quantity)
• Revenue attribution from SEO

• Execute:
• Technical SEO audits & fixes
• Internal linking strategies (cluster-based)
• Content optimization (EEAT + intent match)
• Manage:
• Content refresh strategies
• Indexing and crawl optimization
• Identify and fix:
• Low-value pages
• Duplicate content
• Indexing inefficiencies

• Build and manage scalable SEO systems and workflows
• Leverage AI tools for:
• Content briefs
• Keyword clustering
• Internal linking
• Reporting automation
• Create repeatable frameworks for:
• Content production
• Link building
• SEO audits

• Manage multiple SEO projects with clear:
• Weekly plans
• Deliverables
• Deadlines
• Track:
• Team productivity
• Capacity utilization
• Ensure speed + quality execution

• Act as the primary SEO/growth point of contact
• Present:
• Growth strategies
• Performance insights
• Conversion-focused reports
• Shift conversations from:
• rankings business outcomes (leads/revenue)

• Continuously explore:
• New SEO trends (AI search, PLG, programmatic SEO)
• Growth loops & organic acquisition models
• Bring ideas that:
• Improve conversion rates
• Reduce CAC via SEO
• Accelerate organic growth velocity

• 47 years of experience in:
• SEO (mandatory)
• CRO / Conversion optimization
• SEO analytics / performance tracking
• Strong understanding of:
• PLG SEO / product-led growth concepts
• User journeys & funnel optimization
• Hands-on experience with:
• GA4, GSC, Ahrefs/SEMrush, Screaming Frog
• Experience in:
• Running SEO experiments / A/B testing
• Improving CTR, engagement, and conversion from organic traffic

• Exposure to:
• AEO (Answer Engine Optimization)
• AI-driven search ecosystem
• Familiarity with:
• ChatGPT, SurferSEO, Frase, or similar tools

• Strong data-first thinking
• Ability to connect SEO revenue impact
• High ownership & execution speed
• Problem-solving and experimentation mindset

• Experience in B2B SaaS / service-based companies
• Exposure to:
• Programmatic SEO
• Growth loops
• Landing page CRO tools

• Increase in:
• Organic conversions (not just traffic)
• Lead quality from SEO
• Improved:
• CTR, engagement, and funnel efficiency
• Strong:
• SEO systems & scalable growth frameworks