Search Engine Optimization Specialist

Company Description WISBATO designs digital ecosystems that turn online presence into a strategic asset for attracting sales-ready clients. The company combines web and application development, digital marketing, SEO, social media marketing, branding, and IT support to create conversion-focused experiences. Its approach emphasizes precision targeting, high-quality lead generation, and intuitive journeys that build loyal communities rather than transactional customer lists. WISBATO supports clients in architecting cohesive mobile and web strategies that sustain long-term digital growth and brand

Job Summary

We are looking for a skilled and result-oriented SEO Specialist to improve our website's search engine rankings, increase organic traffic, and enhance online visibility. The ideal candidate should have hands-on experience in SEO strategies, keyword research, content optimization, and performance analysis.

Key Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings.

• Conduct keyword research and competitor analysis to identify growth opportunities.

• Perform on-page, off-page, and technical SEO activities.

• Optimize website content, meta titles, meta descriptions, headings, URLs, and internal links.

• Create and optimize SEO-friendly content, including blogs, articles, and website pages.

• Conduct website audits and identify SEO issues.

• Build quality backlinks using ethical link-building strategies.

• Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.

• Track keyword rankings, organic traffic, and other SEO performance metrics.

• Stay updated with search engine algorithm changes and industry trends.

• Collaborate with content writers, developers, and digital marketing teams to improve website performance.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.

• Proven experience in SEO and digital marketing.

• Strong knowledge of on-page, off-page, and technical SEO.

• Proficiency in Google Analytics, Google Search Console, and SEO tools such as Ahrefs, SEMrush, or similar platforms.

• Good understanding of keyword research, search intent, and competitor analysis.

• Strong content optimization and analytical skills.

• Basic knowledge of HTML and website management is an advantage.

• Good communication and problem-solving skills.

Preferred Skills

• Experience in writing or optimizing SEO-friendly content independently.

• Knowledge of WordPress or other CMS platforms.

• Understanding of local SEO and Google Business Profile optimization.

• Familiarity with AI tools for SEO research and content optimization.

Location: Calicut, Kerala

Employment Type: Full-time

Experience: 1–3 years (preferred)