Search Engine Optimization Specialist

Company Description

Virtual Raaasta offers innovative, flexible, and full-service digital marketing solutions for some of the world's leading brands. Based in India, the company integrates technology, media, operations, marketing, CRM, and creative services to simplify and improve digital workflows. By automating complex tasks, Virtual Raaasta helps clients save time, cut costs, and boost revenue. As a 100% performance-based agency, Virtual Raaasta is dedicated to delivering results-driven campaigns tailored to client needs.

Role Description

This is a full-time, on-site role located in Hyderabad for a Search Engine Optimization (SEO) Specialist. The role involves conducting keyword research, performing SEO audits, developing and implementing link-building strategies, optimizing on-page SEO elements, and analyzing web metrics through analytics tools. The SEO Specialist will collaborate with cross-functional teams to drive traffic, enhance search visibility, and support digital marketing efforts.

Qualifications

• Proficiency in Keyword Research and On-Page SEO techniques
• Experience with SEO Audits and implementing optimization strategies
• Strong skills in Link Building and outreach techniques
• Expertise in Web Analytics tools to assess website performance
• Excellent analytical and problem-solving skills
• Strong verbal and written communication abilities
• Familiarity with SEO tools like Google Analytics, Google Search Console, and others is a plus
• Bachelor's degree in Marketing, Digital Media, Communications, or related field preferred