Search Engine Optimization Specialist

Company Description SimApt provides a range of services including design and creative solutions, business technology solutions, corporate training, influencer management, and consulting, all focused on delivering simple and customer-appropriate outcomes. The organization brings together industry experts from multiple sectors and across the business value chain, enabling practical and scalable solutions for clients. Team members collaborate across disciplines to solve diverse business challenges with clarity and efficiency. SimApt values professionals who are adaptable, growth-oriented, and eager to contribute to cross-functional initiatives. To learn more, visit www.simapt.com.
Role Description The Search Engine Optimization Specialist is a full-time, on-site role based in Mumbai. This role is responsible for planning and executing SEO strategies to improve organic search visibility, traffic, and conversions across SimApt's digital properties and client projects. Day-to-day responsibilities include conducting keyword research, performing regular SEO audits, optimizing on-page elements, monitoring web analytics, and identifying opportunities for link building. The specialist collaborates with content, design, and technology teams to implement best practices, ensure technical SEO health, and align SEO activities with overall marketing and business goals. The role also involves staying updated with search engine algorithm changes, industry trends, and tools to continuously refine SEO performance.
Qualifications

• Ability to conduct comprehensive Keyword Research and develop content and optimization plans based on search intent and trends.
• Experience performing detailed SEO Audits, identifying technical, content, and structural issues, and implementing corrective actions.
• Skills in developing and executing Link Building strategies, including outreach, partnership development, and ethical off-page optimization.
• Proficiency with Web Analytics tools (e.g., Google Analytics, Google Search Console) to track performance, generate reports, and derive actionable insights.
• Hands-on expertise in On-Page SEO, including meta tags, headings, internal linking, URL structures, schema markup, and content optimization.
• Working knowledge of common SEO and marketing tools (e.g., keyword research platforms, rank trackers, CMS systems).
• Strong analytical, problem-solving, and documentation skills, with attention to detail and data-driven decision-making.
• Effective communication and collaboration skills to work with cross-functional teams and explain SEO recommendations clearly.
• Understanding of basic HTML/CSS and technical SEO concepts is preferred.
• Bachelor's degree in marketing, communications, information technology, or a related field, or equivalent practical experience.