Search Engine Optimization Specialist

Work Mode: Remote

Job Type: Full-time | Permanent

Salary: 20,000 – 30,000/month

Joining: Immediate

About RenB Digital

RenB Digital is a Pune-based, full-service design, branding and digital marketing agency. Over the past eight years we have served 100-plus SME clients across India, the USA and Canada, the Middle East and Spain, delivering UI/UX and branding, web and app development, digital marketing, SEO, and emerging AI/ML, AR/VR and DevOps solutions. We combine strong creative quality with end-to-end execution and lasting client relationships.

Role Summary

We are looking for a hands-on SEO Specialist to own search engine optimisation across a portfolio of client accounts. You will be responsible for the full SEO lifecycle, technical, on-page, off-page and analytics, improving organic visibility, rankings and traffic for clients across multiple industries and geographies. This is a delivery-focused role suited to someone who can manage several clients in parallel and is fluent in using AI tools to work faster and smarter.

Key Responsibilities

Technical SEO

• Conduct comprehensive site audits and resolve crawlability, indexation and site-architecture issues.

• Optimise site speed and Core Web Vitals; address mobile usability and rendering issues.

• Implement and maintain structured data / schema markup, XML sitemaps, robots.txt and canonical tags.

• Identify and fix broken links, redirect chains, duplicate content and other technical errors.

On-Page SEO

• Perform keyword research and map target keywords to pages and content opportunities.

• Optimise meta titles, descriptions, headings, URL structures and internal linking.

• Provide SEO-driven content recommendations and briefs; optimise existing content.

Off-Page SEO

• Plan and execute link-building and outreach strategies to earn high-quality backlinks.

• Conduct backlink analysis, monitor link profiles and manage disavows where required.

• Manage local SEO, Google Business Profile optimisation and citation building.

Analytics & Reporting

• Track and report performance using Google Analytics 4, Google Search Console and rank-tracking tools.

• Produce clear monthly client reports linking SEO activity to rankings, traffic and conversions.

• Monitor algorithm updates and adjust strategy proactively.

Mandatory: AI Tools Proficiency

Practical, hands-on use of AI tools to improve SEO output and efficiency is a mandatory requirement for this role. The candidate must be comfortable using:

• AI content and on-page optimisation tools — Surfer SEO, Clearscope, Frase or MarketMuse.

• The AI features built into Semrush and / or Ahrefs.

• General AI assistants — ChatGPT and / or Claude — for keyword research, content briefs, outreach drafting and reporting.

We expect the SEO Specialist to integrate AI responsibly into daily workflows — using it to accelerate research, analysis and content while maintaining accuracy and quality.

Required Skills & Qualifications

• Minimum 2 years of hands-on SEO experience.

• Proven proficiency with Semrush or Ahrefs, Google Analytics 4, Google Search Console and Screaming Frog (or equivalent).

• Solid understanding of technical, on-page and off-page SEO and current Google ranking factors.

• Familiarity with WordPress and other common CMS platforms.

• Strong analytical skills and comfort working with data in Excel / Google Sheets.

• Good written and verbal English communication.

• Bachelor's degree (marketing, IT or a related field preferred).

Preferred (Strong Advantage)

• Experience at a digital agency, or as a freelancer, managing SEO for multiple clients simultaneously.

• Experience with international markets (USA / Canada, UAE, Europe).

• E-commerce SEO and / or local SEO experience.

• Relevant certifications (Google, Semrush, HubSpot or similar).