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PASHUPATASTRA SOLUTIONS

Search Engine Optimization Specialist

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  • Posted 28 days ago
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Job Description

Job Opening: Search Engine Optimization (SEO) Specialist

We are looking for a Search Engine Optimization (SEO) Specialist with hands-on experience in on-page, off-page, and technical SEO to improve organic visibility, search rankings, and qualified traffic across our websites.

Role & Responsibilities

  • Plan and execute SEO strategies aligned with business goals
  • Perform keyword research, competitor analysis, and content gap analysis
  • Optimise on-page SEO (meta tags, headings, internal linking, content structure)
  • Manage technical SEO (site audits, indexing, crawl issues, Core Web Vitals)
  • Execute off-page SEO strategies including link building and outreach
  • Collaborate with content, design, and development teams
  • Monitor rankings, traffic, and conversions using SEO tools
  • Prepare SEO performance reports and actionable insights
  • Stay updated with Google algorithm changes and SEO best practices

Required Skills & Experience

  • 23 years of experience as an SEO Specialist or similar role
  • Strong understanding of on-page, off-page, and technical SEO
  • Hands-on experience with tools like Google Search Console, GA4, Ahrefs, SEMrush
  • Knowledge of HTML, CSS basics, and website structures
  • Experience with WordPress, Shopify, or custom CMS
  • Ability to analyse data and translate insights into action
  • Good written and verbal English communication skills

Good to Have

  • Experience with local SEO and international SEO
  • Knowledge of content marketing and SEO writing
  • Familiarity with schema markup and page speed optimisation
  • Basic understanding of CRO and UX principles
  • Experience with AI-assisted SEO tools

Work Details

  • Work Mode: Onsite
  • Location: New Delhi
  • Working Days: Monday to Saturday
  • Timings: As per company schedule

Compensation

  • Salary: Competitive (based on experience and performance)

Why Join Us

  • Work on diverse projects across IT, SaaS, and digital products
  • Opportunity to own SEO strategy end-to-end
  • Clear growth path to SEO Lead / Digital Marketing Manager
  • Learning-driven and performance-focused culture

More Info

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Job ID: 140240273

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