Search Engine Optimization Specialist

Designation : SEO Expert – Semantic SEO, Programmatic SEO & LLMO

Location: Surat, Gujarat

Employment Type: Full-Time | Work From Office

Department: Digital Marketing

About KOHIRA

KOHIRA is a growing lab-grown diamond jewellery brand, building its presence through exclusive showrooms, shop-in-shop counters and e-commerce. We are looking for an advanced SEO professional who can drive organic visibility, qualified website traffic and revenue through modern search strategies.

Key Responsibilities:

1. Semantic & Topical SEO: Build topical authority through entity-based optimisation, semantic keyword clustering, search intent mapping, structured content architecture and internal linking.
2. Programmatic SEO: Develop and scale SEO landing pages using structured datasets, dynamic templates and automated workflows while ensuring content quality and indexability.
3. LLMO / GEO / AEO: Optimise KOHIRA's visibility across AI-powered discovery platforms, including ChatGPT, Google AI search experiences, Gemini and Perplexity. Track brand mentions, citations and AI referral visibility.
4. E-commerce SEO: Optimise product pages, collection pages, category architecture, faceted navigation, product schema and transactional keywords to improve organic sales.
5. Technical SEO: Manage crawling, indexing, canonicalisation, XML sitemaps, Core Web Vitals, JavaScript rendering, structured data and technical audits.
6. Content SEO: Develop keyword strategies, content briefs and SEO guidelines for the content and creative teams.
7. Local SEO: Improve organic and Google Business Profile visibility for KOHIRA showrooms across multiple cities.
8. Analytics & Reporting: Monitor organic clicks, impressions, non-branded traffic, keyword visibility, conversions, revenue and technical SEO performance. Present monthly insights and corrective action plans.

Mandatory Skills & Expertise

• Proven experience in semantic SEO and programmatic SEO.
• Strong proficiency in LLMO, GEO, AEO and AI search visibility strategies.
• Hands-on expertise in e-commerce SEO.
• Advanced knowledge of Google Search Console, GA4, Google Tag Manager, Screaming Frog, Ahrefs or Semrush.
• Strong understanding of schema markup, structured data and technical SEO.
• Ability to use automation, APIs, AI tools and data-driven SEO workflows.
• Excellent analytical skills with proven organic traffic and revenue growth results.

Preferred Qualifications

• 3–6+ years of relevant SEO experience.
• Previous experience with e-commerce, D2C, jewellery, fashion, luxury or premium lifestyle brands.
• Working knowledge of HTML, CSS, JavaScript, Python or SQL is an advantage.

Key Performance Indicators

• Growth in non-branded organic clicks and qualified traffic.
• Growth in organic conversions and e-commerce revenue.
• Improvement in priority keyword visibility and topical authority.
• Improvement in technical SEO health and index coverage.
• Growth in AI search visibility, citations and qualified referrals.
• Performance of programmatic SEO landing pages.

To Apply: Share your updated CV along with examples of SEO projects, organic growth results and relevant technical implementations.

Mail us at: [Confidential Information]

Join KOHIRA and help build a future-ready organic search ecosystem.