Search Engine Optimization Specialist

Company Description

Gradwise Global is dedicated to helping students plan and pursue their education abroad by providing honest guidance and practical support. Our services include university selection, application assistance, documentation, and visa preparation. We aim to simplify the study-abroad process, making it more transparent and accessible. We are committed to empowering students to achieve their academic and career aspirations with confidence.

Role Description

This is a full-time, remote based. As a Search Engine Optimization Specialist, you will be responsible for conducting keyword research, performing SEO audits, implementing on-page SEO strategies, and managing link-building activities. You will also analyze web analytics and performance data to optimize website traffic and improve search engine rankings. Collaborating with the content and marketing teams, you will play a critical role in enhancing our online visibility.

Qualifications

• Proficiency in Keyword Research and SEO Audits to identify opportunities for optimization
• Experience in Link Building and On-Page SEO techniques to enhance search performance
• Strong skills in Web Analytics and data interpretation to improve website traffic and rankings
• Familiarity with SEO tools and platforms (e.g., Google Analytics, Google Search Console, SEMrush)
• Experience in WordPress Development
• Excellent analytical and problem-solving abilities with attention to detail
• Strong communication and collaboration skills to work effectively with cross-functional teams
• Bachelor's degree in Marketing, Communications, or a related field is preferred
• Experience in the education or consultancy industry is a plus