Search Engine Optimization Specialist

About the Role

We are looking for an SEO Executive who understands end to end search optimisation including traditional SEO, AI assisted SEO, GEO based targeting, App Store and App Engagement Optimisation, and local search strategies. The ideal candidate will be able to handle website optimisation, app optimisation, AI driven workflows, and region specific targeting to deliver measurable organic growth.

Key Responsibilities

Conduct keyword research, competitor analysis, and trend studies using both SEO tools and AI platforms

Optimise website content, metadata, architecture, and on page elements

Execute GEO targeting strategies including region based content creation, local keyword research, and location based reporting

Manage ASO or AEO activities for mobile apps including title optimisation, description, keyword mapping, visuals, ratings, and user engagement strategies

Perform local SEO tasks such as Google Business Profile optimisation, NAP consistency, and local listing management

Build and manage link building campaigns

Run AI enhanced workflows such as content clustering, topical mapping, SERP analysis, and automated reporting

Conduct technical SEO audits and coordinate fixes with development teams

Analyse traffic, rankings, search intent, app performance, and regional behaviour

Prepare performance reports and growth plans using AI supported insights

Track algorithm updates, AI developments, platform changes, and SEO innovation trends

Required Skills

Strong understanding of SEO, ASO AEO, and GEO targeting concepts

Proficiency in tools including Google Analytics, Search Console, Ahrefs, Semrush, Screaming Frog

Familiarity with AI tools such as ChatGPT, Jasper, Surfer, Gemini

Knowledge of app store optimisation strategies for Android and iOS

Ability to interpret data and convert it into actionable insights

Strong written communication and documentation abilities

Working knowledge of HTML is preferred

Qualifications

Proven experience in SEO and ASO or AEO

Experience using AI tools in search optimisation workflows

Digital marketing certification is an advantage

Portfolio or case studies preferred

Employment Type

Full time, Teynampet

How to Apply

Send your resume and portfolio or case studies to [Confidential Information] with the subject line Application for SEO Executive with AI GEO and AEO Expertise.