Job Summary
Seeking a results-driven SEO Executive to improve organic search visibility, website traffic, and lead generation through effective SEO strategies, technical optimization, and performance tracking.
Key Responsibilities
Keyword Research & Strategy
- Conduct keyword research to identify high-ranking and high-conversion keywords.
- Develop and execute SEO strategies aligned with business objectives.
On-Page SEO
- Optimize website content, meta tags, headings, URLs, and internal linking structure.
Off-Page SEO
- Build quality backlinks through outreach, guest posting, directory submissions, and partnerships.
- Manage influencer collaborations where applicable.
Technical SEO
- Monitor site speed, mobile responsiveness, indexing, and crawlability.
- Fix broken links, duplicate content, and technical SEO issues.
Content Collaboration
- Work with content writers to produce SEO-optimized blogs, articles, and landing pages.
- Suggest content topics based on keyword trends and competitor analysis.
Analytics & Reporting
- Track performance using Google Analytics, Search Console, and SEO tools.
- Prepare monthly SEO performance reports.
Competitor Analysis
- Monitor competitor strategies and recommend improvements to stay ahead.
Qualifications & Experience
- 13 years of experience in SEO or digital marketing.
Skills
- Strong knowledge of SEO tools (Ahrefs, SEMrush, Moz, Google Analytics).
- Understanding of HTML, CSS, and CMS platforms (WordPress, Shopify).
- Excellent analytical and problem-solving skills.
- Ability to adapt to algorithm updates and industry trends.
