Job Title: SEO Specialist
Full-Time | On-Site | Kota, Rajasthan
About TuTrain
At TuTrain, we are building the future of learning through technology-driven education and training solutions. As an emerging edTech company, we focus on creating scalable, impactful digital learning experiences. We are looking for a skilled SEO Specialist to strengthen our digital presence and support our growth during this foundational stage.
Position Overview:
As the SEO Specialist, you'll shape and execute eQOURSE's digital strategy, leading content creation, digital marketing, and social media management. This dynamic role involves collaborating with cross-functional teams to elevate our brand presence, optimize our online presence, and deliver measurable results.
Key Responsibilities:
- Conduct complete website SEO management including keyword research, on-page optimization, technical SEO, and backlink strategy.
- Monitor and improve search rankings on Google and other search engines.
- Perform regular SEO audits and implement fixes for performance, mobile responsiveness, site speed, and indexing issues.
- Develop and execute social media SEO strategies to improve visibility on platforms like Instagram, YouTube, Facebook, and LinkedIn.
- Optimize content across digital channels for higher reach, impressions, and conversions.
- Track user behavior and performance using analytics tools and craft data-driven strategies.
- Coordinate with content writers, designers, and developers to ensure SEO-friendly content execution.
- Competitor research and trend analysis for proactive SEO improvements.
- Manage local SEO, Google Business Profile, citations, and reviews for brand reputation.
Qualifications & Skills:
- Strong understanding of SEO fundamentals:
- On-Page SEO (titles, meta tags, schema markup, internal linking)
- Off-Page SEO (backlinks, outreach, brand mentions)
- Technical SEO (Sitemap, Robots.txt, Core Web Vitals, site speed)
- Knowledge of Social Media SEO practices such as:
- Hashtag strategies, keyworded captions, channel tagging, engagement optimization
- Familiar with Digital Marketing channels:
- YouTube SEO, App Store optimization (optional), content distribution
- Proficiency in SEO and Analytics tools including:
- Google Search Console
- Google Analytics (GA4)
- SEMrush, Ahrefs, Moz (any)
- Screaming Frog or similar audit tools
- Basic HTML, CSS knowledge for implementation support.
- Education & Experience
- Bachelor's in Marketing, Computer Science, Business, or related field preferred.
- Minimum 13 years of hands-on SEO experience.
- Proven track record of ranking keyword improvements and traffic growth.
- Additional Competencies
- Strong analytical and reporting skills.
- Excellent communication and documentation abilities.
- Ability to manage multiple platforms and projects at once.
- Creativity and updated knowledge of SEO trends and algorithm changes.
KPIs / Performance Metrics
- Growth in organic website traffic.
- Improvement in keyword rankings (top 10, top 3).
- Lead generation and conversion improvements.
- Backlink quality and domain authority improvements.
- Engagement rate and visibility on social media platforms.
- ROI on SEO and content efforts.
Why TuTrain
- Be part of a growing edTech startup with long-term career growth opportunities.
- Work in a collaborative, innovative, and supportive environment.
- Opportunity to shape digital strategy from the ground up.
To Apply:
Fill in this form within 12 hours from now, to enroll in the selection process.
[ https://forms.gle/McS9HP4Wq33PitzG9 ] (click to open or copy paste the link in the browser).
