Job Description – SEO Specialist
Position: SEO Specialist
Experience: 3–4 Years
Location: Bhubaneswar, Odisha
Employment Type: Full-Time
Job Summary
We are looking for an experienced SEO Specialist with 3–4 years of hands-on experience in On-Page SEO, Off-Page SEO, and Technical SEO. The candidate will be responsible for improving website rankings, organic traffic, search visibility, and overall SEO performance.
Key Responsibilities
- Plan and execute effective On-Page, Off-Page, and Technical SEO strategies.
- Conduct keyword research, competitor analysis, and search intent analysis.
- Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.
- Build and manage high-quality backlinks through ethical link-building practices.
- Identify and fix technical SEO issues including crawlability, indexing, broken links, site structure, and page speed.
- Monitor keyword rankings, organic traffic, and website performance.
- Perform regular SEO audits and implement improvement strategies.
- Work with content and development teams to ensure SEO-friendly website and content practices.
- Analyze Google Search Console and Google Analytics data.
- Prepare regular SEO performance reports and recommendations.
Required Skills
- Strong knowledge of On-Page, Off-Page & Technical SEO.
- Excellent understanding of keyword research and competitor analysis.
- Experience with Google Search Console & Google Analytics.
- Knowledge of SEO tools such as SEMrush, Ahrefs, Ubersuggest, Screaming Frog, etc.
- Understanding of HTML, website structure, XML sitemap, robots.txt, canonical tags, and schema basics.
- Strong analytical and problem-solving skills.
- Good knowledge of Google search algorithms and SEO best practices.
KPI / KRA
- Improvement in organic traffic and keyword rankings.
- Growth in qualified organic leads.
- Number and quality of backlinks generated.
- Improvement in website technical SEO health.
- Successful completion of SEO audits and recommendations.
- Improvement in search visibility and organic CTR.
- Timely submission of SEO reports and execution plans.
Qualification
Bachelor's degree in Marketing, Digital Marketing, IT, or a related field preferred, along with proven practical SEO experience.
