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We are looking for a high-performing, result-driven SEO Specialist with proven expertise in handling E-commerce and FMCG brands. The ideal candidate must be someone exceptional, with the ability to strategize, execute, and deliver measurable SEO growth across multiple client projects. You should have a strong analytical mindset, deep understanding of modern SEO techniques, and the capability to drive organic performance in highly competitive markets.
Key Responsibilities
- Develop and implement effective SEO strategies tailored to E-commerce and FMCG brands.
- Perform keyword research, competitor benchmarking, and content gap analysis.
- Optimize on-page elements including metadata, content, internal linking, and site structure.
- Conduct detailed technical SEO audits (site speed, crawl issues, indexing, Core Web Vitals).
- Manage and execute off-page SEO, including backlink strategies, digital PR, and outreach.
- Track and measure performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
- Prepare periodic SEO reports with clear insights and action points.
- Collaborate with content writers, designers, and developers to ensure SEO-oriented deliverables.
- Stay updated with algorithm changes, industry shifts, and best practices.
- Bring fresh, creative, and growth-focused ideas specifically relevant to E-commerce and FMCG digital ecosystems.
Requirements
- 4-5 years of hands-on SEO experience (agency experience preferred).
- Demonstrated results working with E-commerce and FMCG brands must be superb in strategy + execution.
- Strong knowledge of on-page, off-page, and technical SEO.
- Proficiency in SEO tools: Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
- Basic understanding of HTML/CSS is a plus.
- Strong analytical and data-driven approach.
- Ability to manage multiple projects and deliver on timelines.
- Excellent communication and reporting skills.
