Job Title: SEO Specialist (E-commerce)
Location: Mumbai
Experience: 2–4 Years
Industry: Digital Marketing / Advertising Agency
Role Overview
We are seeking a results-driven SEO Specialist with hands-on experience in both traditional SEO and E-commerce SEO to drive organic growth for a portfolio of brands. The ideal candidate will have expertise in technical SEO, keyword strategy, content optimization, website audits, and e-commerce website optimization, with a strong focus on improving organic visibility, traffic, conversions, and revenue.
This role requires someone who can balance strategic thinking with execution while managing multiple client accounts in a fast-paced agency environment.
Key Responsibilities
SEO Strategy & Execution
- Develop and implement comprehensive SEO strategies to improve organic search rankings and website performance.
- Conduct keyword research, competitor analysis, content gap analysis, and search trend analysis.
- Optimize website content, metadata, URL structures, internal linking, and site architecture.
- Monitor and improve keyword rankings, website traffic, and organic conversions.
- Create actionable SEO recommendations based on data and insights.
- Stay updated with search engine algorithm changes and industry best practices.
Technical SEO
- Conduct comprehensive technical SEO audits and identify optimization opportunities.
- Monitor and resolve crawlability, indexing, duplicate content, site speed, and Core Web Vitals issues.
- Work closely with developers to implement technical SEO recommendations.
- Ensure website health through regular audits and performance monitoring.
- Implement structured data/schema markup where applicable.
E-commerce SEO
- Develop and execute SEO strategies for e-commerce and D2C brands.
- Optimize category pages, collection pages, product pages, and faceted navigation structures.
- Conduct keyword mapping for product and category pages based on customer search behavior.
- Improve product discoverability through effective on-page optimization.
- Work with content and merchandising teams to enhance product descriptions and category content.
- Monitor organic revenue, transactions, and product-level search performance.
- Support SEO planning for seasonal campaigns, product launches, and promotional events.
- Optimize large product catalogs while ensuring proper indexing and crawl efficiency.
Reporting & Analytics
- Track and analyze SEO performance using analytics and reporting tools.
- Prepare monthly performance reports and present actionable insights.
- Monitor KPIs such as organic traffic, keyword rankings, conversions, revenue, and technical health.
- Identify opportunities to improve website visibility and organic business outcomes.
Cross-Functional Collaboration
- Collaborate with content, social media, performance marketing, design, and development teams.
- Support integrated digital marketing strategies with SEO best practices.
- Participate in client discussions and strategy reviews when required.
Key Skills & Requirements
- 2–4 years of hands-on SEO experience, preferably within a digital marketing agency.
- Strong expertise in On-Page, Off-Page, and Technical SEO.
- Experience handling SEO for E-commerce, D2C, Retail, or Marketplace brands.
- Strong understanding of search intent and customer purchase journeys.
- Ability to analyze data and derive actionable insights.
- Excellent problem-solving and communication skills.
- Experience managing multiple projects and client accounts simultaneously.
Tools & Platforms
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- SEMrush
- Ahrefs
- Screaming Frog
- Google Keyword Planner
- Looker Studio
- Microsoft Excel / Google Sheets
Good to Have
- Experience working with Shopify, WooCommerce, Magento, or other e-commerce platforms.
- Understanding of schema markup and structured data implementation.
- Basic understanding of HTML, CSS, and website development concepts.
- Experience with content marketing and SEO-driven content strategies.
- Familiarity with AI-powered search trends and evolving search behavior.
Preferred Skills
- Understanding of emerging search technologies including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
- Experience optimizing content for AI-powered search experiences such as Google AI Overviews, ChatGPT, Gemini, Perplexity, and other generative search platforms.
- Knowledge of entity-based SEO, structured data, topical authority, and AI content discoverability strategies.
Key Performance Indicators (KPIs)
- Organic Traffic Growth
- Keyword Ranking Improvements
- Organic Revenue Growth
- Organic Transactions & Conversions
- Product Page Visibility
- Category Keyword Rankings
- Technical SEO Health Score
- Non-Branded Traffic Growth
- Organic Conversion Rate
- Client Satisfaction & Retention
What Makes You a Fit
- You are analytical, curious, and passionate about search.
- You enjoy solving technical and strategic SEO challenges.
- You can translate data into actionable growth opportunities.
- You thrive in a fast-paced agency environment and are comfortable managing multiple brands and priorities.
- You understand that SEO is not just about rankings, but about driving measurable business outcomes.
